B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Russell Scherwin


CMO, Watson Commerce
IBM

Day Two: Revolutionizing the Customer Experience


2:15 PM Chairperson’s Opening Address

Interested in showcasing thought leadership as Chairperson? Contact Alicia Upchurch 646.200.7452 or alicia.upchurch@wbresearch.com

3:10 PM Panel Discussion Remix: Using Data to Improve Customer Experience

Data is becoming increasingly valuable to B2B marketers. Companies are looking at how to leverage data for automation, analytics and becoming smarter with the data they have. From capturing data for more targeted marketing, to leveraging data to make decisions faster, data is driving every decision B2B businesses make. Find out how data savvy eCommerce executives are cashing in on data opportunities, including: 
  • What data points can tell you about buying habits to build better experiences
  • What you need to know about supply chain data to identify new opportunities
  • How to plan for data to be a strategic pillar for all elements of the business
  • The true definition of success in customer experience online

5:20 PM Lightning Round Panel: Drawing in New Business: Energizing Your Customer Acquisition Strategies

As B2B businesses quickly operationalize the eCommerce channel, many are operating from a land grab mentality to quickly capture new customers. What acquisition opportunities are proving most effective? How can you increase brand awareness? Find out how to understand where prospects are, how to reach them and:
  • Know what would engage prospects to start a dialogue 
  • Leverage marketing automation and online marketing to drive traffic to the site
  • Explore the latest methods to drive traffic to the site through video strategy, social media, SEO, content and more
  • Utilize account based marketing to be more effective, targeted and proactive


Check out the incredible speaker line-up to see who will be joining Russell.

Download The Latest Agenda