B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Russell Scherwin, Chief Revenue Officer at FPX
FPX Logo

Russell Scherwin

Chief Revenue Officer

Check out the incredible speaker line-up to see who will be joining Russell.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

5:10 PM Beer Bucket B2B Roundtables

 (20 Roundtable Discussions Available Only For Manufacturers And Distributors)
These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for Manufacturers And Distributors. To sponsor a roundtable, contact Christine Johnson at 646-200-7458 or christine.johnson@wbresearch.com   
1.Turning Toads into Princes: Be King for a Day and Command Your Vendor/Customer Portal 
Hosted by: Octavio Perales, Director, Solutions, Intershop Communications, Inc.  

2.eCommerce is Not a Project, it’s a Paradigm Shift 
Hosted by: Brian Lunde, Vice President, Customer Success, Insite Software, An Episerver Company

3.Customer-centricity Gap (What Customers Expect vs. What Brands Deliver)
Hosted by: Chris Sharp, Chief Evangelist, Episerver

4. Customer Case Study: Impact of Product Information on Business Results
Hosted by: Paul Wlodarczyk, Director Digital Practice,Dakota Systems, Inc.

5. How to Successfully Deploy PunchOut and B2B Order Automation Capabilities to Drive B2B Revenue Growth 
Hosted by: Brady Behrman, CEO,PunchOut2Go

6. Creating B2B Commerce Success and Winning Cultures : Partnering With Your Sales Teams and Key Distribution Channels 
Hosted by: Russell Scherwin, Chief Revenue Officer,FPX

7. How to Scale Your B2B Implementation Across the Globe
Hosted by:Andy Peebler, Vice President, B2B Commerce Strategy,Salesforce

8.How Are Leading B2B Businesses Leveraging Data & Analytics to Transform Digitally
Hosted by: Manu Sharma, Vice President, Sales & Account Management, Ugam, a Merkle Company

9. Transform Your Digital Commerce With a Unified Customer Experience
Hosted by:William Dunn, President, Dunn Solutions

10. How eCommerce leaders can lead the change in their organizations
Hosted by: Justin King, GM B2B Solutions, Salsify

11.Maximize ROI from Your Product Data
Hosted by: Kelly Amavisca, Director, Enterprise Product Data, Ferguson 

12. Topic  TBD
Hosted by: Brian McGlynn, Vice President, Commerce, Coveo

13. The B2C Merchandising Trick that B2B is Missing Out On
Will Warren, Chief Technology Officer, SearchSpring

14. Topic TBD
Hosted by: Executive Speaker, HCL

15. Topic TBD
Hosted by: Executive Speaker, TBD

16. Topic TBD
Hosted by: Executive Speaker, TBD

17. Topic TBD
Hosted by: Executive Speaker, TBD

18. Topic TBD
Hosted by: Executive Speaker, TBD

19. Topic TBD
Hosted by: Executive Speaker, TBD

20. Topic TBD
Hosted by: Executive Speaker, TBD

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019

12:15 PM Keynote Case Study: Powering Winning Cultures and B2B Commerce: 5 Critical Considerations

Market forces are accelerating the prioritization of digital transformation in B2B organizations. While digital transformation headwinds accelerate, B2B organizations remain culturally dominated by traditional field and channel organizations. And mature platforms that have driven ROI in B2C transformation programs are ill suited for selling B2B products and services. Attendees will leave this interactive session with actionable insights to overcome common project de-railers and drive adoption in transforming their cultures to omnichannel revenue machines.