B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Samer Shehadeh, Global eCommerce & Innovation Director, Electrification Business at ABB
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Samer Shehadeh

Global eCommerce & Innovation Director, Electrification Business

Check out the incredible speaker line-up to see who will be joining Samer.

Download The Latest Agenda

Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

4:30 PM PANEL DISCUSSION: Determining a Marketplace Strategy to Expand Your Business

Marketplaces have created an ease for customers to find, browse and compare products to take advantage of competitive pricing. From Amazon and Alibaba to smaller, niche marketplaces, customers have more options than ever before to make their purchases. Panelists will explain how to develop a marketplace strategy that ensures a consistent brand and competitive pricing, including:

  • Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers
  • Understanding the impact of COVID-19 on marketplaces, including fulfillment
  • Selecting the right partners to operationalize a marketplace
  • Managing and controlling your customer experience in a marketplace environment 
  • Identifying marketplace opportunities as an entry point for global expansion