B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Shalin Shah


VP, Omnichannel and eCommerce
Georgia-Pacific LLC

Day One: Capitalizing on Growth Through Digital Innovation


9:25 AM B2B Tonight, This Morning! Not Your Average Keynote Panel!: The Digital Revolution Is A Culture Evolution, Driving Internal Change Management

For most businesses, adopting digital can feel like reengineering the entire business. The journey starts with people, from those who thrive in moments of change, to those who fear it. Find out how to be a champion of digital change with the support of senior management and overcome cultural challenges in large scale digital transformation. Panelists will share success stories and actionable insights including:

• Driving alignment across silos and determining old processes to discontinue as a way to rally the troops
• Breaking past fear, communicating with teams in ways that are meaningful to them
• Examining how collaborative your company culture is to achieve cross-functional alignment and be competitive in an era of digital revolution 
• Knowing what should be in your proposals to activate leadership to invest in digital

5:00 PM Lightning Round Panel: Consolidating Online And Offline Data For A 360-Degree View Of The Custome

Marketers are quickly capitalizing on the value of data to gain a better understanding of the customer. Through spend data, buyer behavior and more, you can build a more comprehensive view of the customer to better anticipate their needs, improve customer experience and increase purchases. Data centric marketers will share actionable insights to leverage data, including:
  • Sharing PIM across channels for top insights into order process, beginning to end
  • Establishing real-time collections of product sales data across channels
  • Integrating customer data through RFP, future business plans and objectives for product demand 
  • Pulling in online pricing model configuration to see how the customer is digitally interacting with product 


Check out the incredible speaker line-up to see who will be joining Shalin.

Download The Latest Agenda