B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Shalin Shah, VP, Omnichannel and eCommerce at Georgia-Pacific LLC
Georgia-Pacific LLC Logo

Shalin Shah

VP, Omnichannel and eCommerce
Georgia-Pacific LLC

Check out the incredible speaker line-up to see who will be joining Shalin.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019

9:00 AM Keynote Fireside Chat and AMA (Ask Me Anything): Effectively Measuring Customer Interactions Online to Demonstrate an ROI

Every company wants to tie revenue to specific attributes, but it is challenging to measure a piece of the customer journey when assessing customer experience. How do you determine the value of visits to the website? Shalin Shah, Vice President, Omnichannel and eCommerce for Georgia-Pacific LLC and Garry Wicka, Vice President, Marketing, LG Electronics have been focused on answering this question for their executive leadership. Shalin and Garry will discuss how to develop a system of value metrics to measure net margin per lead and support customer retention. Hear successes and lessons learned including:

  • Developing accurate KPIs to measure digital marketing programs, including paid and unpaid social media and more
  • Measuring the progress of various digital initiatives, allocating budget toward the channels that are working and decreasing in areas with low ROI
  • Crafting accurate reporting for senior management to invest in future digital initiatives