Stacy Hanks | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Stacy Hanks

VP, Global Digital Commerce SureWerx

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

3:00 PM Panel: Product Recommendation, Website Optimization and Joys Of Site Discovery

This panel focuses on enhancing eCommerce through strategic product recommendations and website optimization. The panel emphasizes the importance of aligning product recommendations with buyer intent and journey stages to increase conversion rates and customer satisfaction in the B2B sector. 

  • Tailored product recommendations using data-driven methods can boost buyer confidence and increase sales in B2B eCommerce. 
  • Streamlined website navigation, through features like mega menus and responsive design, enhances user experience and reduces bounce rates. 
  • AI-powered recommendation engines analyze customer behavior to provide timely, relevant suggestions, facilitating quicker purchases and better product discovery.

8:00 AM Private– Mentor/Mentee Breakfast

The first ever – Mentor/Mentee breakfast! We’re looking a mentor to Shepard 3-4 mentees. This is a MUST Sign Up moment.  

(limited to 30 attendees) 

Check out the incredible speaker line-up to see who will be joining Stacy.

Download The Latest Agenda