B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Steve Baruch, EVP, Chief Strategy & Marketing Officer at MSC Industrial Supply
MSC Industrial Supply Logo

Steve Baruch


EVP, Chief Strategy & Marketing Officer
MSC Industrial Supply

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


9:25 AM B2B Tonight, This Morning! Not Your Average Keynote Panel!: Synchronizing People, Process and Technology for a Successful and Consistent Omni-Channel Customer Experience

Customers expect consistency from your brand, regardless of channel. As digital capabilities advance and become more interconnected, creating a unified experience for the customer is a key opportunity to optimize customer experience. Hear how panelists from a range of company sizes and structures are optimizing omni-channel CX, including:

  • Selecting the right omni-channel strategies to best serve your customer needs
  • Using a consistent brand message in all customer communications, regardless of channel
  • Utilizing content to ensure a consistent brand and product experience
  • Breaking down internal silos on and offline
  • Creating connected experiences in all your digital channels