B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Steve Baruch

EVP, Chief Strategy & Marketing Officer
MSC Industrial Supply

Day One: Capitalizing on Growth Through Digital Innovation

8:35 AM CMO Keynote Fireside Chat: Building Trust in a Universe of Digital Noise to Drive Growth and Advance Customer Experience

The acceleration of digital has created a noisy landscape and there is a lack of credibility and trust in the entire eCommerce ecosystem. Businesses are now trying to wrap more capability around the digital offering to drive growth and leverage a trusted destination to differentiate from others in the marketplace.  Steve Baruch, EVP, Chief Strategy and Marketing Officer for MSC Industrial Supply Co. and Monique Elliott, Chief Marketing Officer, ABB Electrification Products, Industrial Solutions, ABB have been heavily focused on this concept of leveraging internal expertise with the external community to drive customer experience and growth. Steve and Monique will explore external communities and internal expertise as a way to become a trusted, unique and sustainable online destination, including:

• Building credibility to cut through the noise and increase trade
• Creating online communities for people to access information
• Injecting thought leadership and guidance across channels to support customers
• Differentiating in a way that is valuable, unique and sustainable

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda