B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Steven Suddarth


eCommerce Manager
Heritage Parts

Day Two: Revolutionizing the Customer Experience


5:20 PM Lightning Round Panel: Paid Search Paying Off: Balancing Budgets And Reach

Search continues to be a big spend category for digital marketers, how can you make sure the functionality is retrieving the results you want? What paid search approaches are proving most effective in getting conversions? How can you implement good search to convert customers online so they don’t wander to competitor or marketplace sites? Find out how to optimize paid search, including:
  • Designing your budget as PPCs/PLAs continue to increase 
  • Assessing as to how to meet your customer’s needs – building an algorithm that solves their problems and product questions
  • Curating eCommerce to ensure product is relevant in the targeted shoppers’ search
  • Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site 


Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda