B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Sushma Shirish, Senior Director, Content Strategy & Operations at HP, Inc.
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Sushma Shirish


Senior Director, Content Strategy & Operations
HP, Inc.

Check out the incredible speaker line-up to see who will be joining Sushma.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


4:40 PM Lightning Round Panel: Defining a Content Strategy That Effectively Engages Your Customer Base

Content creation is a big challenge in B2B. Organizations are under pressure to create fresh content constantly that demonstrates knowledge and leadership in the field. Furthermore it must be underpinned by data to ensure it will be effective and served up at the right time. Find out key components for a content strategy that engages your audience, including:
  • Determining whether you need to develop content in-house or outsource
  • Building authority with content you’ve created and shared and demonstrating expertise to your customers and prospects
  • Understanding your customer, creating content you know they will consume
  • Creating a coordinated launch of content across CMS and eCommerce platforms
  • Positioning content for a diverse group of customers 
  • Determining a reuse and repurposing strategy for your content