B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Sushma Shirish


Director & Head of B2B E-Commerce
HP, Inc.


3:10 PM Panel Discussion: Using Data to Improve Customer Experience

Data is becoming increasingly valuable to B2B marketers. Companies are looking at how to leverage data for automation, analytics and becoming smarter with the data they have. From capturing data for more targeted marketing, to leveraging data to make decisions faster, data is driving every decision B2B businesses make. Find out how data savvy eCommerce executives are cashing in on data opportunities, including: 
  • What data points can tell you about buying habits to build better experiences
  • What you need to know about supply chain data to identify new opportunities
  • How to plan for data to be a strategic pillar for all elements of the business
  • The true definition of success in customer experience online



Check out the incredible speaker line-up to see who will be joining Sushma.

Download The Latest Agenda