Theresa Kuske | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Theresa Kuske

Senior Director of Digital Marketing Chamfr

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

5:00 PM Panel: Cut The Crap: Site Search - The Good, The Bad & The Ugly

This panel will bring together B2B ecommerce professionals to have an honest, no-nonsense discussion about the real challenges they face with site search functionality. Key topics could include: 

  • Broader Segmentation > Personalization  
  • Gated products for better buying experience 
  • Understanding the buyer process and how they search your site 

 

4:10 PM WORKSHOP: Data Visualization for Decision Makers: Crafting Actionable eCommerce Dashboards

Learn to design and implement executive-level dashboards that provide clear, actionable insights into your eCommerce operations. 

 

Check out the incredible speaker line-up to see who will be joining Theresa.

Download The Latest Agenda