Tim Ahlenius

VP Strategic Initiatives Americaneagle.com

With over 20 years in the website development, design, and optimization industry, Tim Ahlenius has worked in every discipline required for building effective websites, mobile applications, and digital experiences. Tim joined Americaneagle.com in 2009 bringing his specialties in design, user experience, front-end development, backend programming, Search Engine Optimization, project management, content strategy, and analytics analysis to each project he works on. As the Vice President for Strategic Initiatives, Tim leads digital strategies with enterprise clients through discovery, optimization, and roadmap planning about the specific products/services, industry, or areas that a client wants to build their digital channel experiences in. In addition to this role, Tim is the podcast host of “Lessons for Tomorrow” podcast – a podcast that shares how companies are not only coping, but thriving in these challenging times.

Tuesday, May 7, 2024: Day Two

2:00 PM Chairperson’s Remarks

2:50 PM PANEL: Reimagining B2B: Leveraging B2C Tactics for Enhanced Outcomes

In this comprehensive panel discussion, we explore how B2B can undergo a profound transformation by incorporating B2C-inspired strategies. Our expert panelists will cover a range of topics, including understanding the buyer's journey, educating without selling, personalization and relationship building, omnichannel engagement, and creating memorable experiences.

Embracing a consumer-centric approach can enhance B2B marketing by focusing on providing value, education, and meaningful interactions throughout the buyer's journey.
Understanding the different stages of the buyer's journey – awareness, consideration, and decision – allows B2B marketers to tailor content and engagement strategies effectively.
By prioritizing education and information over sales pressure, B2B companies can build trust and credibility with their audience, ultimately leading to greater results.

Check out the incredible speaker line-up to see who will be joining Tim.

Download The Latest Agenda