Tom McElroy joined Hisco as Sr. Vice President of Marketing in November, 2014 to accelerate the company’s multi-channel growth strategies, including the launch of the Hisco.com eCommerce website in February, 2015.  Tom has responsibility for all Hisco Marketing functions including market segment strategy, branding, PR, product marketing, pricing, promotions, partner relations, demand generation, eCommerce and business intelligence.

Prior to Hisco, Tom spent 3 years as VP Marketing and eCommerce at GENCO Marketplace, America’s leading wholesaler of Retail Returns and now a division of FedEx.

Tom was previously at Dell for 14 years in business strategy, online, and customer segment marketing leadership roles.   His most recent position was General Manager for the Dell Outlet Americas business, leading Marketing, Online and Sales functions for Dell products sold in the secondary markets.    Before Dell Outlet, Tom was the Regional Director of the Dell Singapore Design Center’s Global Business Management team.  Previous roles included Director of Large Enterprise Strategy, Director of Small & Medium Business Online, Director of Software & Electronics Marketing Operations, and Group Brand Manager.  Tom also completed a Black Belt BPI project to reduce global product complexity.  Before joining Dell, Tom was a Marketing Manager & Financial Analyst for 8 years at LEXIS-NEXIS online information services.

Tom holds an MBA from the University of Michigan Ross Business School and a BS in Finance from Miami University of Ohio.  He lives in Houston, TX with his wife Melissa and their 2 children.  His interests include exploring fine wine, playing guitar and auto racing.