B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Tom McFadyen

CEO McFadyen Digital

Monday, May 6, 2024: Day One

10:50 AM Workshop 1: Mastering Channel Strategies: Optimizing B2B Ecommerce, Marketplace, Dropship, DTC, and More

How can you increase sales across new channels while driving channel collaboration instead of channel conflict? What are the impacts of selling on a marketplace or launching your own marketplace? Is it possible to sell direct-to-consumer without damaging existing channel sales? What are the differences between marketplace and dropship? What does it mean to be a platform business vs. a pipeline business and what makes platform businesses so efficient and scalable?

Learn the answers to these questions and new business models that enable manufacturers and distributors to scale by digitizing existing and new relationships.  

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda