B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Tzipi Avioz, EVP Customer Success, Americas and APAC at Mirakl
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Tzipi Avioz


EVP Customer Success, Americas and APAC
Mirakl

Check out the incredible speaker line-up to see who will be joining Tzipi.

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Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


12:10 PM Keynote Panel Discussion: Solving the B2B Digital Puzzle with the Marketplace Model

Outdated processes and shifting customer preferences are creating a digital divide between manufacturers & distributors and the modern B2B buyer. As business buyers increasingly seek more consumer-like purchasing experiences, and first-movers threaten to capture whole categories, manufacturers and distributors are grappling with the challenge of developing the right digital strategy while acting quickly enough to avoid being left behind. Market-leading organizations are turning to the marketplace model: in the next 5 years, B2B online marketplaces will grow to account for 30% of all worldwide B2B sales online. In this session, manufacturers, distributors, and procurement providers alike will learn:

  • The opportunities and challenges of different strategies that manufacturers and distributors are using to accelerating digital maturity
  • How the marketplace model can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data
  • The marketplace strategies that market leaders including ABB Group, and HPE are using to create compelling digital offerings and access new levels of customer insight