Udayan Bose

Founder & CEO NetElixir

Udayan started NetElixir with a vision to help retail businesses succeed online. Eighteen years later, NetElixir continues to drive exceptional results for e-commerce clients around the globe through a combination of proprietary AI-powered technology, strategic growth models, and expert campaign management services.

With Udayan’s determination and persistence, NetElixir now operates out of North America, Europe, and South Asia, and has connected over 600 retail and direct-to-consumer clients with their customers around the world. His exclusive focus on the e-commerce industry has helped NetElixir become the de facto digital marketing expert and has allowed the company to foster partnerships with industry leaders like Google, Microsoft, Meta, and UPS.

Udayan is also the Co-Founder and leader of the non-profit foundation of NetElixir, The UDAAN Trust. The foundation helps underprivileged girls in rural India pursue their dreams of a better life by sponsoring their high school and college education and supporting them in securing permanent employment.

Prior to NetElixir, Udayan was the Director of Business Development at PartyGaming, where he built a successful online bingo business from scratch. Udayan is passionate about academics and is an Innovation Fellow at the Eugene Lang Entrepreneurship Center at Columbia Business School where he mentors MBA students on innovation and entrepreneurship. He also lectures the MBA classes at the Johnson School of Management (Cornell University), Baruch College (City University of New York), and the Indian School of Business.

Udayan has a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi, and an MBA from Mumbai University.