Vinny Maurici

COO Syndigo

As Chief Operations Officer, Vinny combines strategic vision with operational rigor to drive Syndigo's global execution. He is recognized for uniting complex organizations around clear outcomes, developing high-performing teams, and ensuring Syndigo delivers measurable value to its clients and partners. Prior to joining Syndigo, Vinny held senior leadership roles at Object Edge, Pivotree, and Codifyd—specialized consultancies that partnered with Fortune 1000 brands and retailers on large-scale digital commerce, Master Data Management (MDM), and Product Information Management (PIM) transformations.

Wednesday, May 6, 2026

10:00 AM Keynote Presentation: How Agentic AI Is Reshaping B2B Commerce

B2B commerce has long been built around a human buyer navigating search, evaluation, and purchase. AI has mostly enhanced that model through better discovery. That model is evolving. Agentic AI introduces systems that can interpret requirements, evaluate options, and execute transactions. In B2B environments like procurement platforms and punchout catalogs, this shift is especially meaningful, where buying is already structured, repeatable, and system-driven.

At the same time, B2B complexity remains the constraint. Decisions rely on deep product attributes, application context, and compatibility logic that rarely live cleanly on a PDP or within procurement systems. Discovery is improving rapidly, but decisioning and execution require far richer, machine-readable product intelligence.

In this session, Vinny Maurici outlines what agentic commerce actually looks like in practice, how it differs from traditional AI use cases, and why the next phase of B2B buying may be driven as much by machines as by humans.

Key Takeaways:

• The difference between AI-assisted discovery and agentic buying systems

• How procurement and punchout environments accelerate machine-driven transactions

• Why B2B product complexity is the primary barrier to AI execution

• How to prepare for a future where machines act as buyers, not just assistants

Check out the incredible speaker line-up to see who will be joining Vinny.

Download The Latest Agenda