Virginia McCoy

Marketing Communications Manager H.B. Fuller

Virginia McCoy is a marketing communications professional, who leads with honesty, empathy and humor. She is an enthusiastic creative and strategic planner who seeks to improve efficiencies, with the goal of giving teams more time to do what they love. Virginia reflects on experiences and observations from her career, through the lens of an optimist, to help people and organizations realize their potential. She entered the B2B industry in 2010 and worked with architects, engineers, accountants and lawyers before joining H.B. Fuller in 2018.

Wednesday, May 8, 2024: Day 3

8:45 AM Fireside Chat: Elevating Customer-Centricity: Navigating B2B eCommerce Transformation at H.B. Fuller

In today's dynamic business landscape, putting the customer first is not just a buzzword but a necessity for sustained success. This interactive fireside chat will focus on H.B. Fuller's journey of prioritizing CX. Kimberlee Sinclair and Virginia McCoy will explore how the company is managing a comprehensive digital transformation effort to enhance global digital marketing, empower sales teams, revolutionize e-commerce, and embrace virtual customer support. Join us to discover the strategies, challenges, and key takeaways from this transformational journey.

Prioritizing customer-centric approaches to leverage high tech to enable high touch and stay ahead of the competition
Ignoring shiny objects, and focusing on the customer
Explore strategies to effectively reach and engage customers in the digital space
Equipping the salesforce with the tools and knowledge needed to excel in a digital-first environment

Check out the incredible speaker line-up to see who will be joining Virginia.

Download The Latest Agenda