B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Kamal Ahluwalia
Kamal Ahluwalia Chief Revenue Officer Apttus
As Chief Revenue Officer of Sales and Marketing, Kamal has global responsibility for accelerating growth and establishing Apttus’ Quote-to-Cash footprint as a critical pillar of modern business. Kamal is an established industry leader, and has a tremendous history of success developing long-term productive relationships with large global brands. His leadership and contributions are widely recognized as instrumental to not only Apttus partners, customers, and the organization itself, but also to the Quote-to-Cash category overall.
Prior to Apttus, Kamal served as Chief Marketing Officer for Selectica. During his tenure he was responsible for driving Selectica’s expansion into configure price quote (CPQ) markets. Prior to Selectica, he held leadership positions at Model N, Oracle, Apple, and RadioMail. Kamal holds a Master of Science degree in Computer Science from Utah State, and a Bachelor of Science degree in Computer Science from IIT Roorkee.



Day One: Customer Acquisition and Omnichannel

2:50 PM Panel Revolution: Simplifying B2B Pricing Complexities to Facilitate the Sale

There is a complexity to the B2B pricing experience that doesn’t exist anywhere else. This panel will look at the different ways that you can break-down pricing, making it easier to get that sale.

•    Making the pricing process easier
•    Understanding the challenges of taking an offline contract online
•    Breaking down the business needs of your customer to align with the right price allocation
•    Personalizing pricing your eCommerce customers and communicating it effectively