B2B Online

May 08 - 10, 2017

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  • The Commerce Evolution: Importance of Leveraging Data, Content, and Brand IdentityThe Commerce Evolution: Importance of Leveraging Data, Content, and Brand Identity
    Key highlights include tips such as:
    • Working with technology partners to centralize customer data within theorganization
    • Identify data collection gaps in the customer journey
    • Leverage process (or lack thereof) information when considering digitalengagement solutions
    • Determine the technologies your organization is lacking, and those thatneed to be implemented
    • Chuck Fishman, Director of Industry Marketing and Development at Acquia
    • LibbyMorgan, Chief Client Officer at Optaros
    • LauraBrooks, VP of Commerce at Acquia
  • The Transformational Digital Journey of AmeriPrideThe Transformational Digital Journey of AmeriPride


    • Rob Marlotte, Director of Pricing & eCommerce at AmeriPride Services
    • Dwayne Doshier, Senior Director - Customer Growth Services at Insite Software

    Key Takeaways:

    • How to deliver a leading customer experience for lead generation, purchasing, and self-service on a single platform
    • Techniques to increase support across your organization including executives, marketing, sales, customer support, and IT
    • The value of analytics to measure success
  • The Importance of Transforming Your B2B Digital StrategyThe Importance of Transforming Your B2B Digital Strategy


    • Andrew Cole B2B Content Director, Report Author
    • Madhukar Kumar, Vice President, Cloud Product Business Group, CX, Oracle
    • Asad Durrani, Chairman & CEO, Aaxis Commerce
  • Multichannel Marketing in a B2B e-Commerce WorldMultichannel Marketing in a B2B e-Commerce World

    Main Speaker:

    • Skip Fidura, Client Services Director, dotmailer

    Key Takeaways:

    • How to personalize your message across platforms
    • The time-saving technology you will need to execute it all
    • The 5 steps to building your B2B multichannel strategy
  • Live B2B eCommerce Webinar: Driving Efficiency & Customer Satisfaction by Doing B2B DifferentlyLive B2B eCommerce Webinar: Driving Efficiency & Customer Satisfaction by Doing B2B Differently


    • Chip House, Chief Marketing Officer, Four51, Inc.
    • Adam Roozen, CEO, Echidna

    Key Takeaways:

    • Learn about the 3 macro-trends that are driving businesses to rapidly evolve their use of technology, helping them cut costs and improve customer experience.
    • Discover how businesses are drastically reducing their order management costs, empowering their customers with mobile, reducing order error rates, and increasing productivity.
    • Learn how to differentiate between the different types of B2B eCommerce and Order Management technologies and calculate the costs of ownership associated with them.


  • Verndale B2B Commerce PlaybookVerndale B2B Commerce Playbook
    Amazon.com is well on its way to becoming the world’s largest retailer within the next decade. This whitepaper from Verndale explores the strategies behind this commerce giant’s massive success, and details what B2B organizations can glean from Amazon’s digital commerce experience strategy.  
  •  Commerce Trends and Technologies Commerce Trends and Technologies
    Analytics are getting more personal and predictive. DevOps is continuously improving commerce platform performance and user experience at a rapid-fire pace. The cloud, delivering down-to-earth technologies such as artificial intelligence and headless commerce, is anything but pie in the sky. Distribution centers – the eCommerce era’s new age “department stores” – are being outfitted with smart technology to solve persistent workforce challenges.

    These are some of the trends and technologies altering the commerce terrain in 2017 and, likely, far beyond. Some are relatively new – blockchain, for instance – and others like chatbots and email have been around for a long time, but are being infused with innovations and intelligence that make them relevant again.

    Smart brands looking to drive sales, improve customer experience, and grow loyalty need to know about these top trends to keep up with technology and the increasing imperative to innovate, continually and creatively.
  • B2B Marketing Strategies: 4 Tips and TrendsB2B Marketing Strategies: 4 Tips and Trends
    We’ve all heard it: B2C sets the standard for B2B when creating a consumer-oriented experience. The same (or similar) strategies and insights used for B2C can also bolster B2B businesses as the industry becomes more humanized, demanding user-friendly interfaces and personalized marketing. Even with the industry’s growth, many B2B companies don’t prioritize accessible marketing capabilities to grow their market reach and expand their brand.

    Below are 4 tips (compiled primarily by Forrester Research, HubSpot, and CloudCraze) to bolster your B2B marketing strategies and initiatives…
  • Defining Omnichannel Excellence in B2BDefining Omnichannel Excellence in B2B

    In B2C retail, an omnichannel paradigm is the new gold standard, paving the way for similar progress for B2B. There are several major benefits to a more coordinated digital strategy, not the least of which is the ability to align channels towards the creation of a cohesive customer facing brand experience. On the back end, the ability to collect customer data and incorporate it into a single view has major potential for brands who can tailor their programs around progressively more segmented insights based on this information.

    Key points include:

    • Organization of ecommerce and digital marketing strategies
    • Growing digital sales
    • Need to integrate point solutions into omnichannel
  • Closing the Gap: Digital Leadership in B2B eCommerceClosing the Gap: Digital Leadership in B2B eCommerce

    The B2B market has already made significant strides in the adoption of new sales channels, but business buyers have shifted to online research and purchasing more quickly than many vendors have been able to adapt. Effective digital transformation for B2B eCommerce demands successful leveraging of technology and a responsive IT environment, one in which both technical teams and stakeholders collaborate to exploit technologies for business advantages.

    Key findings include:

    • Fast-tracking digital transformation is a strategic priority on the path to digital leadership
    • The biggest obstacle to delivering the best possible omnichannel eCommerce experiences is Complexity
    • B2B companies must invest in new technologies to support the flexible, personalized omnichannel experiences

    Click the image to the left to download now!

  • 6 Ways eCommerce Builds ROI & One Monster That Destroys It6 Ways eCommerce Builds ROI & One Monster That Destroys It
    Business-to-business (B2B) transactions have always been very personal and relationship based. When an order needs to be placed, a line of communication is initiated through a sales person and a Purchase Order (PO) is sent as a commitment to buy today, but pay later.

    How often does this behavior happen as a consumer? Can you remember the last time you bought a consumer good by sending a sales person an email or calling the store? The truth is, business-to-consumer (B2C) interactions have changed with technology. Online is where we go to do product research, make a buying decision and reorder our favorite goods. So what makes the B2B buying behavior so different?

    The truth is, not a lot. Business transactions are moving full force into eCommerce along with the shopping habits of consumers.

Reports & StudiesReports & Studies

  • A Digital Journey: Transforming B2B Retail for AmeriPride ServicesA Digital Journey: Transforming B2B Retail for AmeriPride Services

    Click the image on the left to download now!

    In a webinar hosted on October 25, 2016, Rob Marlotte, Director of Pricing and eCommerce at AmeriPride was joined by Dwayne Doshier, Senior Director, Custom Growth Services at InSite Software to present the details of AmeriPride’s digital journey and success in order to help other B2B sellers achieve the same returns on their B2B ecommerce investments.

    During the discussion, the partners highlight key applications hosted on AmeriPride’s InSite platform— software for which AmeriPride conducted extensive senior management involvement and a board review, which established the groundwork for a comprehensive approach to implementation.

    From a leadership standpoint, AmeriPride had to ensure digital and ecommerce objectives aligned with the company’s greater strategy.

    This paper shares the details of AmeriPride’s collaboration with InSite to reach these objectives on their digital journey, and transform their traditional B2B business into a scalable, leading-edge resource for their customers.

    Key topics include:
    • Beginning the Digital Journey in eCommerce
    • Continuing the Digital Journey in Sales
    • Utilizing Analytics on the Path to Purchase
    • Bringing Aboard Traditional Customers


  • B2B Future Trends ReportB2B Future Trends Report
    There has been a significant amount of digital transformation within the B2B space in the last few years. Customers who are responsible for purchasing products and services on behalf of their companies also purchase products online in their personal life. They are familiar with brands and interfaces like Amazon and they have come to expect that level of experience in all of their online purchasing…even their professional ones. B2B companies are looking to step up their online experience to meet increasingly higher customers, or risk losing market share to someone who is.

    Download the B2B Future Trends Report to the left to learn about where digital B2B strategy is heading!

  • B2B SAP Hybris Report
  • B2B Marketing Trends ReportB2B Marketing Trends Report
    Click the image to the left to download the State of B2B Marketing Benchmark Report

    The B2B Multichannel Team created this report from a survey of more than 100 B2B marketing professionals from companies such as Motorola and Intel, all who filled out the survey at B2B Multichannel West last December.

    Key insights from the report include:

    71% reported content development as the top area for digital spend in the next 12-18 months
    87% said that they are focusing social media to engage with their customers

    See how you compare to your peers and competitors by viewing the results and analysis throughout this report.
  • The B2B Online 2016 DirectorThe B2B Online 2016 Director's Report
    Fierce competition around B2B commerce is fueling a new emphasis on digital experiences and tactics. Taking the best practices from B2C and leveraging them in a business to business environment presents major challenges, with the potential for serious reward for the winners. Along with a special agenda preview for 2016, this report features:

    -Insight on the omnichannel trends shaping the new B2B
    -Creating executive buy in on digital initiatives
    -What technologies are leading edge brands emphasizing in 2016

    Click the image to the left to download your copy now!
  • The Importance of Transforming Your B2B Digital Strategy PDF
  • Digital Commerce Is Transforming B2B SellersDigital Commerce Is Transforming B2B Sellers
    Driven by rapidly evolving commercial channels and a shift towards digitally integrated marketplaces, business-to-business buying behaviors are in the midst of a period of major change. B2B manufacturers and distributors now recognize the revenue potential that lies in digital marketplaces and multichannel commerce. But capturing that potential often means these businesses must build out new digital marketing capabilities and e-commerce platforms.

    Produced in conjunction with MarketLive, B2B Online’s annual report evaluates trends in business-to-business multichannel commerce and digital marketing. The paper assesses where B2B manufacturers and distributors see opportunities in multichannel commerce, how are investing in technologies to take advantage of those opportunities, and how these changes are fundamentally changing the way these businesses operate.

    Click on the image at left to download this exclusive report!
  • New to ConferencesNew to Conferences

    We at Worldwide Business Research (WBR) understand that the conference experience can be a difficult one to explain. Download this report to learn more about what conferences can offer you.

    The report includes:

    • How to pick the right conference
    • Tips on making the most our of your conference experience
    • The different components of a conference
    • How to get approval from your boss
    • and more!
  • B2B Marketing - Tim WasherB2B Marketing - Tim Washer

    Tim Washer, Senior Marketing Manager at Cisco Systems, talks to the eTail Blog, about how to master B2B marketing. The key is to think of it no differently than any other marketing. So simple, yet no one does it.

    Tim Washer, Senior Marketing Manager at Cisco Systems, talks to Kelly Hushin, Editor of the eTail Blog, about how to master B2B marketing. The key is to think of it no differently than any other marketing. So simple, yet no one does it.