B2B Online

May 07 - 09, 2018

Chicago Marriott Downtown

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  • Attendee ListAttendee List

    Right now, B2B selling companies are looking to figure out a new technology strategy and an eCommerce strategy. They realize that there are B2C expectations that have to be met in the B2B world. B2B Online will be focused on advanced eCommerce fundamentals and the organizational challenges that are specific to the digital transformation of the B2B business model. See who's attending B2B Online 2017!      

Reports & StudiesReports & Studies

  • A Digital Journey: Transforming B2B Retail for AmeriPride ServicesA Digital Journey: Transforming B2B Retail for AmeriPride Services

    Click the image on the left to download now!

    In a webinar hosted on October 25, 2016, Rob Marlotte, Director of Pricing and eCommerce at AmeriPride was joined by Dwayne Doshier, Senior Director, Custom Growth Services at InSite Software to present the details of AmeriPride’s digital journey and success in order to help other B2B sellers achieve the same returns on their B2B ecommerce investments.

    During the discussion, the partners highlight key applications hosted on AmeriPride’s InSite platform— software for which AmeriPride conducted extensive senior management involvement and a board review, which established the groundwork for a comprehensive approach to implementation.

    From a leadership standpoint, AmeriPride had to ensure digital and ecommerce objectives aligned with the company’s greater strategy.

    This paper shares the details of AmeriPride’s collaboration with InSite to reach these objectives on their digital journey, and transform their traditional B2B business into a scalable, leading-edge resource for their customers.


    Key topics include:
    • Beginning the Digital Journey in eCommerce
    • Continuing the Digital Journey in Sales
    • Utilizing Analytics on the Path to Purchase
    • Bringing Aboard Traditional Customers
  • Defining Omnichannel Excellence in B2BDefining Omnichannel Excellence in B2B

    In B2C retail, an omnichannel paradigm is the new gold standard, paving the way for similar progress for B2B. There are several major benefits to a more coordinated digital strategy, not the least of which is the ability to align channels towards the creation of a cohesive customer facing brand experience. On the back end, the ability to collect customer data and incorporate it into a single view has major potential for brands who can tailor their programs around progressively more segmented insights based on this information.


    Key points include:

    • Organization of ecommerce and digital marketing strategies
    • Growing digital sales
    • Need to integrate point solutions into omnichannel
  • B2B Future Trends ReportB2B Future Trends Report
    There has been a significant amount of digital transformation within the B2B space in the last few years. Customers who are responsible for purchasing products and services on behalf of their companies also purchase products online in their personal life. They are familiar with brands and interfaces like Amazon and they have come to expect that level of experience in all of their online purchasing…even their professional ones. B2B companies are looking to step up their online experience to meet increasingly higher customers, or risk losing market share to someone who is.

    Download the B2B Future Trends Report to the left to learn about where digital B2B strategy is heading!

  • B2B Marketing Trends ReportB2B Marketing Trends Report
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  • Closing the Gap: Digital Leadership in B2B eCommerceClosing the Gap: Digital Leadership in B2B eCommerce

    The B2B market has already made significant strides in the adoption of new sales channels, but business buyers have shifted to online research and purchasing more quickly than many vendors have been able to adapt. Effective digital transformation for B2B eCommerce demands successful leveraging of technology and a responsive IT environment, one in which both technical teams and stakeholders collaborate to exploit technologies for business advantages.

    Key findings include:

    • Fast-tracking digital transformation is a strategic priority on the path to digital leadership
    • The biggest obstacle to delivering the best possible omnichannel eCommerce experiences is Complexity
    • B2B companies must invest in new technologies to support the flexible, personalized omnichannel experiences

    Click the image to the left to download now!

  • The B2B Online 2016 DirectorThe B2B Online 2016 Director's Report
    Fierce competition around B2B commerce is fueling a new emphasis on digital experiences and tactics. Taking the best practices from B2C and leveraging them in a business to business environment presents major challenges, with the potential for serious reward for the winners. Along with a special agenda preview for 2016, this report features:

    -Insight on the omnichannel trends shaping the new B2B
    -Creating executive buy in on digital initiatives
    -What technologies are leading edge brands emphasizing in 2016

    Click the image to the left to download your copy now!
  • Digital Commerce Is Transforming B2B SellersDigital Commerce Is Transforming B2B Sellers
    Driven by rapidly evolving commercial channels and a shift towards digitally integrated marketplaces, business-to-business buying behaviors are in the midst of a period of major change. B2B manufacturers and distributors now recognize the revenue potential that lies in digital marketplaces and multichannel commerce. But capturing that potential often means these businesses must build out new digital marketing capabilities and e-commerce platforms.

    Produced in conjunction with MarketLive, B2B Online’s annual report evaluates trends in business-to-business multichannel commerce and digital marketing. The paper assesses where B2B manufacturers and distributors see opportunities in multichannel commerce, how are investing in technologies to take advantage of those opportunities, and how these changes are fundamentally changing the way these businesses operate.

    Click on the image at left to download this exclusive report!