B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

Speakers

Bryan LiBrandi
 Bryan LiBrandi 
SVP eCommerce 
Heritage Food Service Companies
Bryan LiBrandi is SVP of Strategic Marketing & eCommerce at Heritage Foodservice Group, North America’s leading provider of parts and service for commercial kitchen equipment. In his role with Heritage, Bryan led the branding and ux design of HeritageParts.com, expanding the company's reach by enabling its B2B customers to research, purchase and manage their commercial kitchen equipment parts and service information online. Prior to Heritage, Bryan was CEO of Fisher Design, a brand design agency focused on lifestyle branding. Through Bryan’s career in branding and marketing, he has had the opportunity to create innovative experiences for some of the most iconic brands in the world, including Colgate, Dell, Hershey’s, Pringles, Under Armour and Winchester.
Bill Mansfield
 Bill Mansfield 
SVP Sales & Marketing 
Graybar Electric
Bill Mansfield is senior vice president, sales and marketing for Graybar, a leading distributor of electrical and communications products and related supply chain management and logistics services. In his current role, Mansfield is responsible for product management, market management, strategic accounts, corporate and marketing communications and other business development functions. He is also a member of Graybar’s board of directors.

Mansfield began his career with Graybar in 1987 as a management trainee in St. Louis and quickly progressed through sales roles in both St. Louis and Cedar Rapids, Iowa, before becoming a product manager just seven years into his career.

Mansfield has successfully served in management roles at the corporate, regional and branch levels. Prior to his current role, he served as Graybar’s vice president of marketing. As vice president, commercial and industrial, he led Graybar’s efforts to create a specialized sales organization focusing on industrial customers. He has experience in automation, industrial networking, intelligent building design and energy management.
Elizabeth Ubell
 Elizabeth Ubell 
VP & President, Marketing, eCommerce and Medium Customers 
WW Grainger
Elizabeth Ubell is responsible for leading and expanding Grainger’s U.S. Medium Customer Business, which includes Inside Sales, along with Marketing and Digital for the U.S. Ms. Ubell joined Grainger as the Vice President of Corporate Strategy and Continuous Improvement in July 2014. Ms. Ubell brings extensive global experience in strategy, marketing and general management across a variety of industries. Prior to joining Grainger, Ms. Ubell was Vice President, Corporate Strategy at Newell Rubbermaid where she also served as General Manager, Fine Writing; Group Vice President, Strategy, Customer & Marketing Services; and Vice President, Global Category Management.
Gary Niemand
 Gary Niemand 
Senior VP IT 
Hisco
Gary has over 25 years experience within the industrial distribution industry, always with a B2B focus.  He has divided his career between the IT function and other business areas such as Procurement and Sales Operations, giving him a broad range of experience.  Currently Gary is the Senior VP of IT as well as being on the executive leadership team for Hisco, a specialty distributor with a primary focus in the electronics assembly market.  During his 3 year tenure with Hisco he led the initiative to select, plan, and implement a new website for the company.  Additionally, he led the initiative to migrate an acquisition company simultaneously on to Hisco’s ERP and new web platform.
Dale Kendall
 Dale Kendall 
VP, eCommerce 
Wesco Distribution

Dale Kendall joined WESCO in late 2014 as Vice President, eCommerce.  Since 1999, his focus has been on building and leading large scale e-commerce programs, websites, and teams for companies ranging from Silicon Valley dot com to private equity to Fortune 500 multinationals.  Companies include; Cardinal Health At Home, Thermo Fisher Scientific, PC Connection, and Egghead.com.  He holds a BS in Accounting from the University of Idaho.

Shalin Shah
 Shalin Shah 
VP, Channel Development 
Georgia-Pacific LLC
Shalin Shah is Vice President of Channel Development at Georgia-Pacific Professional (GP PRO) responsible for leading sales and customer marketing capabilities in joint business planning and eCommerce. Upon arriving at Georgia-Pacific he was the director of marketing strategy and analytics team on the Retail business.  He then became the Senor Director of Innovation for the Retail Tissue business before taking on his current role in 2014. He can be reached at shalin.shah@gapac.com 
Andy Hoar
 Andy Hoar 
VP and Principal Analyst, B2B 
Forrester Research
Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Michael Hauck
 Michael Hauck 
Vice President, Marketing And Digital Services 
Essendant, Inc.
Michael Hauck is VP of Marketing and Digital Services for Essendant.  Formerly known as United Stationers and Lagasse Sweet, Essendant is a Fortune 500 wholesale distributor, supplying more than 160,000 office, janitorial, technology, industrial and automotive products to more than 30,000 customers throughout North America.  Essendant supports its customers with a broad range of marketing and e-commerce tools and services ranging from brand strategy, research and multi-channel campaigns to content, reviews and advanced analytics.  Michael has worked with hundreds of national retail and e-commerce brands, building market-leading e-commerce experiences and consulting on supply chain integration and master data management.
Sophia Drivalas
 Sophia Drivalas 
VP, eCommerce 
Interline Brands
Sophia has 20 years of digital experience leading digital transformations in both B2C and B2B organizations.  She currently is responsible for growing and improving the eCommerce experience at Interline Brands via several vertical web sites, mobile apps, and eProcurement integrations.

Prior to her role at Interline, Sophia led multiple digital teams at Grainger, such as Merchandising, Marketing, User Experience and Product Management.

Darryl Shaper
 Darryl Shaper 
Digital Marketing Vice President 
Arrow Electronics
Darryl has been working with eCommerce and Digital Marketing since the 90’s as Compaq Computer built it’s first B2B eCommerce store for SMB to compete with Dell.  Darryl has spent over $200M with Google on Adwords during that time and watched the eCommerce and Digital Marketing field explode.  
Shane Winegard
 Shane Winegard 
VP IT 
Panduit
Shane Winegard serves as the Vice President for Information Technology and Chief Information Officer at Panduit. Winegard leads Panduit's global IT strategy in alignment with the company's strategic plan and go to market strategies. Prior to joining Panduit, Winegard spent 25 years in technology and management consulting roles at Accenture, Inforte and West Monroe Partners.
Martin Rohde
 Martin Rohde 
VP, B2B eCommerce 
Hewlett Packard Enterprise
Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sales, to offer customers more choice and flexibility.

Martin joins HP from Arrow Electronics Inc., where he was vice president of eCommerce/eBusiness. At Arrow, Martin managed online sales and transformed Arrow’s web platform into a leading eCommerce engine.  Martin has extensive B2B eCommerce experience and has held a variety of positions in global sales and strategy, operations, and mergers and acquisitions.

Anne Vranicic
 Anne Vranicic 
VP Marketing 
Valin Corporation
Alan Yang
 Alan Yang 
VP, Applications & Architecture 
MSC Industrial
Alan Yang is Vice President of Applications and Architecture at MSC Industrial Supply Co. leading the company's eCommerce, Supply Chain and Architecture teams. During his tenure, MSC has ascended to the rank of #30 on Internet Retailer's Top 500 list and was awarded their prestigious "B2B E-Commerce Player of the Year" award in 2016. Alan began his career developing scalable, high performing systems on the trading floors of J.P. Morgan, and has since led successful teams dedicated to solving tough business challenges through the use of innovative technologies in the financial services, health care and distribution sectors.
Ryan Jenkins
 Ryan Jenkins 
Columnist 
Inc.com
The leading voice on Millennials, Generation Z, and the future of work.Ryan Jenkins is a top-ranked Millennial keynote speaker, generations expert, and Inc.com columnist based in Atlanta, GA.

Ryan has written over 350 articles on topics surrounding the multigenerational workplace and continues to share his insights on his blog and as a contributor for Inc.com, Millennial Magazine, TalentCulture, and Business 2 Community. Ryan is also the author of seven books.
Matt Clark
 Matt Clark 
VP, eCommerce 
Premier Farnell
Matt Clark leads Premier Farnell’s global digital marketing & eCommerce team, delivering $500 million in yearly e-commerce sales through more than 40 websites around the globe. Matt has held eCommerce, sales, marketing and customer service positions at Dell, PCM, Saturn and EDS. He received his bachelor’s degree from Purdue and a MBA from Vanderbilt University. Premier Farnell, recently acquired by Avnet, is a global high-service electronics distributor, and has an online community of more than 450,000 design engineers and tech hobbyists. They were nominated for Internet Retailer’s B2B Player of the Year in 2015 & 2016.
Michelle Fields
 Michelle Fields 
Senior Corporate Marketing & E-Commerce Director 
Brock White
Michelle Kamrath Fields currently serves as the Sr. Director of Marketing and eCommerce at Brock White, an international professional-grade construction materials distributor.   As a 20-year veteran within the B2C and B2B industries, Michelle leads the digital transformation and strategy at Brock White including launching their new eCommerce website.  She is also responsible for public relations, corporate communications, traditional marketing and in-store merchandising.   Prior to joining Brock White, Michelle served as the Director of eCommerce for Ashley Furniture Industries, a Marketing Director at Napster.com and various other roles at Classmates.com, Eddie Bauer and Nike.   

Connect with Michelle socially:
LinkedIn: https://www.linkedin.com/in/michellekamrathfields
Twitter:  @myfields

Mike Roth
 Mike Roth 
Senior Director, eCommerce 
MSC Industrial Supply Co.
Michael Roth serves as Senior Director of eCommerce for MSC Industrial Supply Co., a leading North American distribution of maintenance, repair and operations (MRO) products and services. Michael and his team are responsible for designing and implementing MSC’s digital experience, which accounts for nearly 60 percent of MSC’s sales.  MSC was recently named B2B eCommerce Player of the Year by Internet Retailer magazine. Michael has more than 18 years of experience in industrial distribution, B2B eCommerce, product content and application development. He holds a bachelor’s degree in Marketing from Messiah College.
Akin Tosyali
 Akin Tosyali 
Director, Digital Marketing 
WW Grainger
Akin Tosyali has over 17 years of digital strategy and media buying experience. He currently leads Grainger's Digital Marketing team, including Paid Search, Programmatic Media, Email, and SEO. Grainger, Inc. is North America's leading broad line supplier of maintenance, repair and operating products (MRO), with operations also in Europe, Asia and Latin America, and it is the 11th largest e-tailer in the US.

Previous to Grainger, Akin led CRM-based digital marketing teams for Office Depot, PNC, Comcast, Sanofi Aventis, DigiKey, DSW, Amex, and Penske. Akin is believer of marketing innovation that delivers more and more relevant experiences for customers.  He is also a fan of building tree houses, zip-lines, and X-wing Starfighters with his kids.

Jeff Buysse
 Jeff Buysse 
VP, Sales And Marketing Digital Demand Activation 
GOJO Industries, Inc.
Jeff leads the Digital Demand Activation (DDA) team at GOJO Industries, Inc.  GOJO Industries, Inc. is the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings and the inventor of PURELL Instant Hand Sanitizer.  Jeff and his team work closely with leading e-commerce B2B and B2C companies to market and sell GOJO brand products on their sites.  In addition, the team has created robust digital demand generation and product launch processes through marketing automation that are effective to drive sales to GOJO customers.
Jeff spent most of his career leading business marketing and product development teams, North American sales organizations, national account sales teams and new channel development.

Some major accomplishments include the revitalization on the wood floor sanding products division at Clarke Industries as well as acquiring and leading sales and marketing efforts with the office dealer channel, enterprise level national accounts, building service contractors and nationwide sanitary supply distributors.  Jeff also served on the Board of Directors of the National Wood Flooring Association.  

Jeff is a graduate of the University of Arkansas and holds a master degree in international sales and marketing from the St. Louis University.  Jeff resides in Cleveland, OH and is an avid world traveler.

Robert Elzner
 Robert Elzner 
eCommerce Marketing Director 
Dell, Inc.
Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.  He has been part of Dell for the past 15 years holding positions as a highly effective project and program manager with history of leading complex yet successful launches and integrations on time and under budget.  For the past 7 years he has been responsible for web sales on Dell.com, customer pathing and funnel strategies, site merchandizing and web site conversion optimization, and highly involved in digital marketing efforts.  Rob has passion for technology and analytics as it relates to customer shopping and purchase behaviors    
Sonesh Shah
 Sonesh Shah 
Director of Digital 
Bosch Tool Corporation
Experienced digital leader - currently leading all digital marketing, eCommerce and connected products for Bosch Tool Corporation in the US and Canada. Responsible for setting our digital strategy across our brands and supporting digital transformation efforts in both B2B and B2C.
Passionate about the change that digital can bring to the brand <-> user relationship and growing brands in the digital age.

Diverse Background. Spent my career working across disciplines (roles in engineering, finance, strategy, and general management), across continents (managed business in Latin America and Asia Pacific, Lived in Germany), and across enterprises (large and small).

Alan Gaffney
 Alan Gaffney 
Director, Marketing 
Parker Hannifin
Ken Quesenberry
 Ken Quesenberry 
Director, Digital Commercialization 
VWR International
Ken Quesenberry is the Director of e-Commerce for VWR and is responsible for advancing VWR International’s global customer-facing e-commerce solutions and driving adoption of those channels.  Ken has spent the last 21 years at VWR focusing, primarily, on supply & demand chain solutions―especially in the areas of customer e-procurement & business-to-business integration.

He has held several roles at VWR during his tenure, including Business Process Consultant, Information Systems Director and Director of e-Business Sales.  His three professional passions include meeting the solution needs of customers, the growth & success of VWR and advancing VWR’s e-commerce capabilities.

Tracy Schiedel
 Tracy Schiedel 
Marketing Director 
Curbell Plastics
Tracy Schiedel is Director of Marketing for Curbell Plastics, Inc., a plastics distributor based in Orchard Park, NY. With over 25 years dedicated to the marketing discipline, much of Tracy’s work involves working with business teams to implement strategic programs, technology, and change management that drive engagement throughout the customer experience.

In her current role, Tracy is involved with multiple strategic initiatives to support delivering a positive customer experience internally or for external customers. Using a traditional, digital, or systems approach, Tracy orchestrates the integration of key marketing communications, CRM, and customer service to deliver consistent experiences and sustainable profits for the brand.

Curbell Plastics is a leading supplier of plastic shapes, adhesives and tapes to a wide range of industries including manufacturers of military, aerospace, and semiconductor equipment.  Curbell’s products include commodity materials as well as high performance materials capable of operating in extreme environments.

Marta Dalton
 Marta Dalton 
Director, B2B eCommerce 
Coca Cola
Marta Dalton got her start in eCommerce back in 2004 in Tokyo, Japan and has been in love with the eclectic mix of technology, marketing, and operations that make up the world of eCommerce ever since.  She’s led development & database teams to build new platforms, created new pricing strategies, and launched global digital marketing plans to drive adoption & engagement.  She recently joined Coca-Cola Refreshments as Director of eCommerce to lead the B2B eCommerce business in North America and is thrilled to be working for a brand she’s loved since childhood.
Matt Guardiola
 Matt Guardiola 
Director of Digital Strategy 
Panduit
Steve Grzymkowski
 Steve Grzymkowski 
Director Global e-Business 
BDI
Direct all research, planning, strategy and development of e-commerce systems, programs and services.  Responsible for growing business’s e-Commerce profile and increasing e-Business market share.
Aimee Davis
 Aimee Davis 
Director Marketing Communications 
Eastman Chemical Company
As Director of Global Marketing Communications and Downstream Engagement, Aimee works in partnership with business leadership to develop a deep understanding of target markets and segments in order to design and implement effective and measurable marketing communications programs.  She provides overall leadership for Eastman’s Marketing Communications and Downstream Engagement organizations and also serves as corporate brand steward, developing and implementing strategies consistent with the Eastman brand.  She is also responsible for the management of large scale brand integration projects as a result of acquisitions.

Aimee joined Eastman in July 2012, as a part of the Solutia acquisition. 
Brock Hirschman
 Brock Hirschman 
Director, ePro Operations 
W. W. Grainger, Inc.
Brock is currently the Director of ePRO Operations at W.W. Grainger, North America's leading broad line supplier of maintenance, repair and operating products.  He is responsible for leading a team that drives implementation, penetration and adoption of Grainger’s B2B eCommerce and eProcurement solutions across the large market customer base.  He also works closely with IT, eCommerce Development, Sales, and customers to develop, integrate, and deploy Grainger’s digital solutions.  Prior to Grainger, Brock spent more than 20-years in the Office Supply industry where he led teams that developed and implemented B2B eCommerce solutions that accounted for more than 85% of total sales.
Annie Scopel
 Annie Scopel 
Director, North American Customer Service 
Thule, Inc.

Annie Scopel oversees all Customer Service activities forthe Thule Group in North America. She is a results-oriented manager with adiverse background in personnel and project management, customer service anddigital innovation and progress. She increased Thule Inc. customer satisfactionratings from 60% to 90% within 1 year as Customer Service Director. Annieadapted to 86% growth in customer touches in 6 years by improving efficiencyand technology with minimal head count expansion. She managed and launched abrand new B2B platform in US and Canada and tripled adoption within 6 months.

Linkedin: http://www.linkedin.com/pub/annie-scopel/9/74b/630

Julie Stewart
 Julie Stewart 
Director eCommerce 
Hisco
Julie Stewart is the Director of eCommerce at Hisco, an industrial distributor for the electronics assembly, aerospace and medical device manufacturing markets. Stewart began her eCommerce career as an Internet Marketing Assistant for All-Spec Industries, an eCommerce-only distributor to the electronics assembly market. Over the next few years, Stewart supported the company’s evolution as All-Spec grew to become a successful online distributor through SEO, SEM and a customer-centric website. All-Spec Industries was acquired by Hisco in early 2014 and Stewart was instrumental to the development of Hisco.com during the months that followed. Since February 2015, Stewart has been responsible for customer acquisition, as well as driving conversion and customer experience for both All-Spec.com and Hisco.com.
Sam Talya
 Sam Talya 
Global Lead For B2b Ecommerce 
Philips
Sam leads B2B eCommerce capability across Philips Healthcare business globally. Backed with product management experience in Bosch and an MBA with interest in Marketing, he is responsible for evangelizing and driving eCommerce within Philips business across the globe.
Dawn Zassick
 Dawn Zassick 
Sr. Director Marketing 
Tucker Rocky
Dawn Zassick joined Tucker Rocky | Biker’s Choice as Sr. Director of Marketing in November 2014 after working with the company for two years as a consultant leading the transformation of their marketing operations. In 2016, she received the Ventana Research Leadership Award for Overall Operational Innovation. Zassick has spent her 25+ year career leading marketing and communications efforts for B2B and B2C companies as well as agencies, and has expertise in catalog production, product information management, website development and marketing automation. Zassick is based at Tucker Rocky’s Fort Worth headquarters.
Mike Powers
 Mike Powers 
eCommerce & Marketing Manager 
Hill & Markes
Michael Powers is the eCommerce Manager for Hill & Markes, a 110 year old, 3rd generation wholesale distributor in Upstate New York.  Michael is responsible for developing, managing, and deploying initiatives to drive increased eCommerce sales, ensuring the Hill & Markes eCommerce platform delivers a great B2B online buying experience for customers. Hill & Markes launched their new eCommerce platform from Unilog in December 2016.  He majored in Management Studies at Boston University.


Eugene Slobodetsky
 Eugene Slobodetsky 
eCommerce Manager, Global Digital Strategy 
Life Fitness
Rajesh Char
 Rajesh Char 
Director, Customer Experience & Digital Marketing 
Ricoh USA
I am a senior Digital product leader that enjoys working on innovative challenges with fast-paced product-focused organizations that believe in and practice Agile principles. 

My core competency is leading digital business transformation through Agile product management and UX. I get a rush from driving digital product strategy for an organization that is looking to disrupt their industry and transform their business processes. I chose product management as my career track because it affords me the perfect blend of technology and business - being able to leverage my deep technical background, and applying them to solve real-world business problems in delivering successful outcomes.

Dave Grimm
 Dave Grimm 
Digital Experience Director 
Illumina Inc.
Dave is a marketing and ecommerce executive with leadership experience ranging from lean start-ups to global corporations. 

He started his Silicon Valley career with Esurance in 1999, and never looked back. Almost 20 years later, Esurance is still thriving on the same core model.

While at USAA Financial Services (private, $20B+), Dave was a leader in one of the first enterprise-scale User Experience organizations in the world. Dave chaired the "Member Experience Committee" with oversight for all customer-facing channels. During his tenure, USAA received top-ranks in customer experience by Forrester, Tempkin, and Satmetrix.

Today, Dave leads Digital Experience and Ecommerce for Illumina (ILMN, $2B+), a global B2B life sciences firm. He is still passionate about making his B2B customers’ digital interactions engaging, helpful and useful; just like in their daily B2C lives. 

Over his career, Dave has worked in both B2C and B2B markets; building programs that meet customer needs while deepening product and service relationships. 

Ask Dave why he thinks, “UX delivers to the bottom line.”
Ken Novak
 Ken Novak 
eBusiness Manager 
Parker Hannifin Corporation
Digital native and full time Dad that only eats stabbable pasta. With 20 years of digital marketing experience, it has been his one and only focus since his career began. Owning an extensive resume of defining and executing a myriad of digital strategies ranging the entire spectrum of the communications landscape, there are not many marketing challenges he has not seen. Other than his daughters (which he shamelessly promotes), his pride is quantified business results fueled by the most efficient use of technology and communication strategies. That pride is exemplified in his current role as Global eBusiness Marketing Manager for Parker (a Fortune 200 company). Connect with or follow Ken socially on:
LinkedIn: www.linkedin.com/in/kennovak
Twitter: @kennovak3

Dave Perry
 Dave Perry 
Global Lead, Digital Customer Experience 
Afton Chemical
Dave has applied knowledge in traditional and digital marketing, brand strategy and product management with Fortune 100 companies. His primary focus with Afton Chemical is to drive organizational alignment at the intersection of customer touchpoints and technology through the implementation of customer centric digital solutions. This includes creating new sources of value for customers and increasing effectiveness in the service of customers.
Jody Yeganeh
 Jody Yeganeh 
Senior Director, eCommerce, 
Lawson Products
Jody Yeganeh is Senior Director of Digital Marketing & ECommerce for Lawson Products, Inc., a distributor of MRO products based in Chicago, Ill.  Jody is responsible for the development and support of all Lawson Products websites, all business transacted over the Internet, Mobile Web and Catalog apps for customers and the organization’s sales team, as well as digital marketing & advertising programs.

Prior to Lawson Products, Jody was with Sears Holdings Corporation where she led direct business acquisition efforts, including search (SEM/SEO) and affiliate marketing for Sears.com and Kmart.com.  Before Sears, she spent seven years with W.W. Grainger, Inc., where she led Internet marketing for Grainger.com.  Jody has also worked for Anixter, Inc., a $4B global distributor.  During her ten years with Anixter, Jody was responsible for the Marketing Communications organization, including the company’s initial entry into Internet marketing and EBusiness.  

She holds a BA from Ohio Northern University and an MA from the University of Chicago.

The combination of Jody’s e-business expertise and marketing experience in the B2C and B2B Industrial Distribution markets has enhanced her ability to leverage digital media and technology to drive sales and growth for the businesses she has supported.

Kevin Espinosa
 Kevin Espinosa 
Digital Marketing Manager 
Caterpillar

Currently, Kevin is the Digital Marketing Managerresponsible for the eBusiness Loyalty Workstream of Caterpillar, that includesSocial Media, Mobility, Customer Portal, Metrics/Analytics, and MarketingAutomation. He also has been the Social Media Manager responsible fordeveloping the strategy and the execution of it. In addition, he was theeBusiness Platform Manager at Caterpillar responsible for developing andimplementing Caterpillar's Digital Marketing Strategy to provide theircustomers a premium customer experience and give the company a competitiveedge.

Dana Moeller
 Dana Moeller 
Marketing Manager 
Curbell Plastics
In her role as Marketing Manager at Curbell Plastics, Inc., Dana Moeller is responsible for development of a comprehensive digital strategy to support the company's overall goals. This includes management of Curbell Plastic’s eBusiness platform, inbound marketing programs and conversion optimization.

With an early background in application support and instructional design, Dana has been in the digital marketing field for over 13 years. Previously, she served as a strategist and account manager at a marketing agency, managing cross-functional, geographically distributed, and multi-national project teams to launch and support digital programs.

Natalie Dzepina
 Natalie Dzepina 
Marketing Manager 
Keurig Canada
Natalie’s marketing career has seen her move from agency-side for firms like Cossette, to client-side for some of Canada’s largest companies, including Standard Life, Sun Life and Transcontinental. In her current position at Keurig, she oversees marketing to a large network of Authorized Distributors, so she’s just the person to ask how to convince distributors of the importance of a strong brand, how to create the marketing material they need, how to get the right messages and products going out and communicated to the end-user, and how to keep distributors motivated.
 Maureen Thormann 
Digital Customer Experiene Manager 
National Instruments
Jim Lillig
 Jim Lillig 
Brand Manager, Digital Marketing 
Bosch
Jim brings over 20 years experience to his position at Bosch.  Responsible for all inbound marketing for the Bosch Tools brand in North America.  This includes all earned, paid and owned media.  His team currently oversees all social media activity, media buying as well as managing the 10K+ member BeThePro.com contractor forum/community.

A veteran of several late '90s startups, Jim has worked on all ends of the digital spectrum.  From publishers to networks, retailers to brands.  Jim is passionate about leveraging the scale and efficiencies that digital can deliver for enterprises, while making sure it doesn't get too creepy.

Tom Gale
 Tom Gale 
President & Publisher 
Modern Distribution Management
Tom Gale is publisher of Modern Distribution Management and mdm.com and leads the company’s market research and analytics division, MDM Analytics. Since 1967, MDM has been the definitive resource for distribution management best practices, competitive intelligence and market trends through its newsletters, market reports, conferences, webcasts and market analytics services. He has provided marketing services, tools and competitive intelligence to industrial markets and distribution channels for more than 30 years.
 
As a principal of MDM since 1992, he has written extensively on industrial distribution channel strategies, trends and disruptive models. Tom was an executive editor and chapter author of the Distributor’s Guide to Analytics, published by MDM in 2015, and a co-author of Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company, published by the National Association of Wholesaler Distributors.

Chris Rooney
 Chris Rooney 
President & Founder 
Digital Bridge Solutions Guidance
Chris Rooney is the President and Founder of Digital Bridge Solutions, a full-service digital development agency creating online content and commerce experiences for mid-sized B2B enterprises. His 15+ years of consulting experience working at the intersection of strategy, technology, and marketing give him a road-tested perspective on driving business results in the digital channel. He has partnered with brands like Hawk Electronics, Radio Flyer, Lang, and Burton Snowboards to build compelling direct-sales websites that elegantly balance brand experience with commerce enablement. 

Prior to forming Digital Bridge Solutions, Rooney was a Director with Acquity Group (now Accenture Digital), where he worked in the core consulting business in both delivery and business development roles, and helped the organization shape and grow its Software-As-A-Service eCommerce offering.

Chris is a native Chicagoan and a graduate of Northwestern University, where he holds both a Bachelor of Arts in Psychology and a Master of Business Administration from the Kellogg Graduate School of Management at Northwestern University. He earned a football scholarship with the 1995 Big Ten Champion Northwestern Football team and played in the 1996 Rose Bowl. He serves as a mentor for Northwestern University’s football alumni mentor program and the Chicago Park District Garfield Park boxing program, and teaches flying trapeze at the Trapeze School New York in Chicago.

David Pellerin
 David Pellerin 
Senior eCommerce Marketing Manager 
Philips North America
David is Senior eCommerce Marketing Manager at Philips Healthcare, a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum. In his role with Philips, David leads marketing efforts for the B2B Healthcare Shop which sells Philips Health Systems products online to customers and distributors. Prior to Philips, David led a team of developers, designers and content producers to create online experiences for iRobot corporation including their flagship product, the iRobot Roomba Vacuum Cleaning Robot. David began his career at Genzyme corporation in various Digital roles within the Biotech company. He holds a bachelor’s degree from UMass Amherst and is a Project Management Professional (PMP)®.
Tom Williams
 Tom Williams 
VP eBusiness 
C2-Competitive.com

As VP of the eBusiness Practice at C2, Tom leverages 20+ years of business experience across Tech Product & Services Companies, Digital Marketing and Technology Consulting to drive successful outcomes for customers. Tom’s responsibilities include business development & delivery and practice management with P&L responsibility. Tom brings a unique blend of business strategy, management and technical competency to all consulting engagements. Tom’s background includes leadership roles at Razorfish Consulting, Crown Partners Consulting, Oxiem Interactive, Jadu CMS, RR Donnelley, Comdisco and KPMG LLP. He was also the Founder & President of Innogage, LLC a digital marketing technology company.

Tom holds a BSBA from The Ohio State University in Honors Accounting & Finance and an MBA from Northwestern University's Kellogg School of Management in Marketing & Organizational Research

Adrien Nussenbaum
 Adrien Nussenbaum 
CEO & Co-Founder 
Mirakl
Adrien Nussenbaum is CEO of Mirakl Inc., a provider of online marketplace technology and services. He is a serial entrepreneur with more than 14 years of

Entrepreneurial and Business Development experience. After completing his studies at the HEC School of management (Paris), Nussenbaum started his career with

Paribas Investment in Hong-Kong. He co-founded All Instant in New York, an enterprise instant messaging solution that was later sold in 2003. He then joined Deloitte’s

restructuring team where he advised many businesses that were in the throes of company turnarounds and transformations. Adrien co-founded Splitgames in 2006, a

leading online video game Marketplace and content website acquired in 2008 by FNAC. Adrien then created and co-headed FNAC's new online marketplace business.

At the beginning of 2012, he left FNAC to co-found Mirakl, which has become in less than three years the leading provider of online marketplace technology.

Rence Winetrout
 Rence Winetrout 
Chief Digital and eCommerce Officer 
AAXIS Commerce
Rence has over 20 years of experience leading B2B and B2C initiatives, helping organizations leverage digital to grow their businesses. Rence currently leads AAXIS’ Global Digital Practice, across 5 continents, providing commerce strategy, customer engagement, digital marketing, big data analytics and interactive services. Prior to AAXIS, Rence held commerce and digital marketing leadership positions at Fortune 500 companies such as Apple, adidas, Checkpoint Software, and Borland International.
Suchit Bachalli
 Suchit Bachalli 
President 
Unilog
Suchit Bachalli is the CEO of Unilog, a global technology company which specializes in e-commerce solutions and enriched product data for the B2B marketplace. He brings nearly 15 years of technology sales and management experience with a focus on wholesale distribution, retail and online commerce. As Unilog’s business grew into North America, in 2014, he relocated to Philadelphia to establish its U.S. headquarters in Wayne, PA. Under his leadership, the company is now a multi-million-dollar business with 800 global employees and hundreds of customers across diverse industries. Bachalli attended the Manipal Academy of Higher Education in India and completed the Executive Development Program at the prestigious University of Chicago – Booth School of Business. 
Jason Goldberg
 Jason Goldberg 
SVP Commerce & Content 
SapientRazorfish
Jason "Retailgeek" Goldberg leads the Commerce & Content Practice at SapientRazorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, REI, and T-Mobile. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Top 500 and has been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject mater experts on the web. He is a member of the board of directors of ‪shop.org‬ (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, a guest lecturer on retail and e-commerce at the Kellogg School of Management for Northwestern University, is a member of the RetailWire braintrust, has a regular column on mediapost, hosts itunes top e-commerce podcast called “The Jason & Scot Show”, and was voted one of retail’s top global influencers by Vend. In 2017 he was inducted into the National Retail Federation “The List.”
Jeannine Bartlett
 Jeannine Bartlett 
Chief Digital Strategist 
Earley Information Science
Envisioning, strategy, design and delivery of integrated digital information architecture for OmniChannel Commerce

Working with Global 2000 Manufacturers, Distributors, Consumer Brands and Retailers at the intersection of:
personalization across shopper journeys and touchpoints
CX strategy for search, navigation & ways to shop
digital asset management (DAM), web & enterprise content management (W/ECM)
product information management (PIM) & publishing workflow
customer engagement & analytics strategies for social & mobile commerce

Mihir Kittur
 Mihir Kittur 
Co-founder and Chief Commercial Officer 
Ugam
Mihir Kittur is Co-founder and Chief Commercial Officer at Ugam, a global leader in managed analytics. He is responsible for developing new engines of growth and fostering a culture of innovation within the company, and is actively involved in strategy formulation and business development.
 
Prior to Ugam, Kittur served as a management consultant at Avalon Consulting, working on performance improvement and e-commerce initiatives. He also served as a start-up team member at Shree Renuka Sugars.

Kittur holds a bachelor’s degree in electronics and telecommunications engineering and a master's degree in business management.

Jeff Hunt
 Jeff Hunt 
CEO 
Snap36
An online marketing veteran, Jeff Hunt spent ten years at Adobe-Scene7 energizing his passion in rich media, merchandising and user experience. After opening Scene7 offices in Chicago, London, Paris and Hamburg, Jeff listened to his clients and recognized an unmet demand for spin photography. Inspired to offer a more visually interactive online experience, Jeff founded Snap36 to deliver turnkey photography services and provide the equipment, technology and expertise needed to implement 360° & 3D spin photography.
Mark Bartlett
 Mark Bartlett 
CEO 
FPX
Mark Bartlett is a practitioner of ecommerce and digital transformation with more than 20 years of experience. Throughout his career, Mr. Bartlett has leveraged his deep understanding of the customer experience to develop a conceptual framework for what has come to be known as “experience-driven commerce,” an approach that unifies content, commerce and communications into a seamless customer experience. With his blend of industry and commerce category expertise, Mr. Bartlett helps FPX continue to modernize the way businesses buy and sell across all channels through FPX’s Experience Management Platform. Before joining FPX, Mr. Bartlett guided customer experience and commerce practices for agencies such as IconNicholson (Digitas LBi), Sapient and Razorfish.
Mark Johnson
 Mark Johnson 
CEO and Director 
Four51
Mark Johnson, CEO and Director, co-founded and joined Four51 in November 1999.  Johnson is responsible all company strategy, business planning, and results at the Company.  He has a long and successful career starting and building technology companies.  Prior to Four51, Mr. Johnson was CEO of On Hand, President of Comdisco Network Services, and CEO of MTI Group. He also held positions in Sales, Sales Management, and Operations prior to starting his first company.  Johnson earned a B.A. in Economics from St. Olaf College.
Greg Schmitzer
 Greg Schmitzer 
President 
MadMobile
Jim Vogel
 Jim Vogel 
Director Marketing Technology 
ICF Olson
Scott Reynolds
 Scott Reynolds 
Vice President, B2B Business Unit 
Payoneer
Scott Reynolds is Vice President of the B2B business unit at Payoneer.  Scott came to Payoneer via the acquisition of Armor Payments, where he was founder and CEO. With extensive payments industry experience, Scott is an accomplished entrepreneur and intrapreneur, leading the development and launch of innovative solutions for startups and within Fortune 500 companies.  Prior to founding Armor Payments, Scott was Director of Product Management at PayPal, leading a team responsible for products ranging from online invoicing to digital goods, accounting for over $2B in payment volume.  Scott also held a management role at MasterCard, overseeing the product team that developed and launched the inControl product suite.  Scott holds a BA (Honours) from Queens University in Kingston, Ontario, and an MBA from the Tuck School of Business at Dartmouth.
Meyar Sheik
 Meyar Sheik 
Co-Founder & CEO 
Certona
Meyar Sheik is a seasoned software industry executive with 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as Staples, ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading brands, in the areas of web analytics, personalization and real-time content optimization. Prior to Certona, Meyar was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture/Adobe). Before joining WebSideStory, Meyar was the Vice President of Worldwide Marketing and Strategic Alliances for the Enterprise Application Integration (EAI) software vendor SuperNova, Inc., Earlier in his career, Meyar held senior sales management positions in Analytics and Security software products companies. Since 2004, Meyar and the Certona team of predictive analytics experts have been focused on applying Certona's innovative, real-time behavioral targeting, optimization and adaptive personalization technologies to generate more revenue and higher conversion rates for online retailers and other multi-channel businesses. Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.
 Sandeep Kuttiyatur 
Founder & President 
eComchain
Sandeep Kuttiyatur has been in the IT industry since his graduation in Bachelor of Engineering (Electrical) in 1989. In the total career spanning close to 30 years, Sandeep has worked for Oracle Corporation (in Australia, MidEast and USA), IBM (Australia) and TCS (India). 
Founded iBiz Software Inc. (iBizSoft) in 2001. Sandeep and his team from iBizSoft has been instrumental in Implementing 150+ eCommerce sites  for Starbucks, TaylorMade, TempurPedic and many such marque organizations around the globe. Collectively these organizations have been generating an online revenue of more than US$ 1 Billion in the past few years and have plans to expand further  by increasing its reach to other countries. 
Founded eComchain in 2015 to implement eCommerce in the SMB space, with organizations interested in scaling up to enterprise eCommerce applications. Customers who have successfully implemented eComchain include King Koil (4th Largest Mattress company in the country), The Pillowbar, National Electronics and many others around the globe.  
Education : 
Graduated with Honors in Master of Science, Computer Science after an Undergrad degree in Bachelor of Engineering (Electrical)

Randy Higgins
 Randy Higgins 
VP Digital Strategy & Business Development 
Insite Software
Randy Higgins is the Vice President of Digital Strategy and Business Development at Insite Software. Randy has over 20 years of experience in software and digital strategy consulting, working to help B2B companies of all size define and execute digital initiatives.
Lisa Saacks
 Lisa Saacks 
VP Business Development 
BlueTarp
Lisa joined BlueTarp in 2016 with over two decades of business development, sales & executive management experience in FinTech, financial media and banking. Most recently, Lisa ran global business development and sales at Gust, a SaaS funding platform used to source and manage early stage investment in 190 countries. While there she played a critical role in launching regional, startup ecosystem platforms, such as Tech.London, a public-private partnership with the Mayor of London. Prior to Gust, she led Strategic Partnerships at SecondMarket, the marketplace for alternative investments, where she also created and managed Alchemy Magazine, a publication on the alternative asset class.

In 2016, The New York Business Journal named Lisa an honoree for its Women of Influence Award, which was presented to female business leaders in the New York City area who innovate, succeed and pay it forward.

Lisa holds a Masters in International Affairs from Columbia University and a BA from the University of Michigan.

Aamir Burki
 Aamir Burki 
Digital Strategy Practice Director 
Codifyd
Aamir is responsible for developing enterprise-wide digital, content, and e-commerce strategies and Roadmaps for Codifyd’s Fortune 500 B2B clients. His understanding of the relationship among e-commerce conversion, technology, product information, and enterprise search makes Burki a results-driven leader who has solved some of the most pressing issues B2B suppliers and distributors face today. Aamir has 16 years experience in ecommerce and product content, working at industry leader McMaster-Carr and over 25 successful projects at Codifyd for clients such as RS Components, Arco, ERIKS, and Grainger.
Rob Stowell
 Rob Stowell 
Client Partner 
Codifyd
Rob is responsible for development and implementation of enterprise-wide product information management strategies at Codifyd's Fortune 500 B2B clients. His understanding of the evolution of modern distribution and focus on innovative streamlining of supplier/distributor relationships makes Stowell a pragmatic change agent who drives results for his clients and for the B2B market. Rob has 20 years of experience with product information management technologies and processes, and has led dozens of successful projects at Codifyd for clients such as MSC Industrial, Essentra, Travis Perkins, and Mondelez.
Rob Green
 Rob Green 
Director of Sales and Marketing 
Amazon Business
Rob Green is the Director & GM of Amazon Business’ go-to-market team. He leads Marketing, Sales, Selection Expansion and Account Management across a diverse portfolio of B2B merchants. Rob recently joined the Amazon Business team after leading the Amazon Marketplace North American Sales organization from 2013-2015. Prior to Amazon, Rob spent more than 20 years at Oracle in development, consulting, and training leadership roles. From 2010 to 2013 he led Oracle's global customer education business, which served more than 500,000 students annually in 120 countries worldwide. He has more than 20 years' experience in technology development, implementation, and services.
Bob Barr
 Bob Barr 
Managing Director 
Accenture Interactive
Bob leads Accenture’s Global B2B Commerce Practice. The practice works with large global enterprises as they seek differentiation, value creation and sustained growth through end-to-end digital transformation.

Bob has led delivery organizations, as large as 400+ professionals, delivering digital transformation and operations projects and programs.

Brian Beck
 Brian Beck 
SVP, eCommerce & Omnichannel Strategy 
Guidance
Brian Beck has 16 years of experience, including more than a decade as a hands-on C-level Ecommerce executive.   He has achieved high growth rates in excess of 100% per year and has held full P&L responsibility up to $100 million as the lead digital executive in both early stage and multi-billion dollar enterprises.   He is an expert in the areas of omni-channel and Ecommerce strategy, online marketing and customer acquisition, web site experience / merchandising, technology evaluation and selection, and all operational aspects of building online commerce organizations.  
Brian is currently an advisor to retailers, manufacturers, and distributors on digital commerce strategy through his role as SVP of Ecommerce and Omni-Channel Strategy at Guidance Solutions. His recent clients include both B2B and B2C industry leaders such as Brasseler USA, AC Pro, Charming Charlie, Johnny Was, Sole Society, WSS, Legal Supply, LMC Truck, and many others.  
Prior to Guidance, served as Interim VP of Ecommerce at Pacific Sunwear of California, a 618 store specialty apparel retailer targeting the millennial market, where he led digital marketing, Ecommerce technology, web merchandising, and web operations for this multi-channel leader.   Previously, Brian was VP Ecommerce for Harbor Freight Tools, a 500+ store retailer of discount tools, where he managed a site re-launch, technology re-engineering, merchandising and marketing programs.  His other executive roles have included COO of OvernightPrints.com, a $70 million online retailer of custom printed products, COO at Costume Super Center, a fast growing internet retailer of costumes, and CEO of Broadspan Commerce, an online furniture retailer.  
Brian holds an MBA and BA, both from Rutgers University.  He is also a 2006 NJBiz Forty Under 40 winner, honoring the top forty New Jersey business people under 40 years old.  

Sanjay Mehta
 Sanjay Mehta 
Principal Commerce Specialist 
Oracle Netsuite
Sanjay Mehta is a seasoned digital commerce and marketing technologist who has spent more than 15 years working with hundreds of customers, many within the Internet Retailer Top 500 and Fortune 500. A web programmer and data guy at heart, he has held various technical roles in his tenure and worked with several industry-leading platforms, including ATG (Oracle), Endeca (Oracle), hybris (SAP) and NetSuite (Oracle). His experience has allowed him to understand the common challenges customers face in terms of data, learn best practices for overcoming those challenges and explore innovative use cases across a range of digital commerce and marketing touch points.
 Eric McGregor 
COO 
Tacoma Screw Products
Eric McGregor is the eCommerce and Operations Manager at Tacoma Screw Products, Inc. in Tacoma Washington. He received his Bachelors in Psychology and Communications at The University of Kansas. Eric started his career with Tacoma Screw Products in sales. With a passion for the internet and assistance from his IT manager, Eric led the charge to get a fully functional ecommerce operation up and running at Tacoma Screw Products. Eric also oversees general operational functions such as inventory, inside sales, product development and material handling/warehousing. 
Johan Bostrom
 Johan Bostrom 
Co-Founder & Evangelist 
inRiver
Boström has worked in the information technology business for roughly two decades and is one of the founders of inRiver. Prior to inRiver, he held leading positions at DDMM, Sema Group and UDK. Boström has worked with e-commerce and content management for web and portals since the mid-1990s in Sweden, the United States and other countries. He studied data communication, system development and philosophy at the University of Umeå.
Gregg Sampson
 Gregg Sampson 
Director of Digital Strategy 
Perficient Digital
Kamal Ahluwalia
 Kamal Ahluwalia 
Chief Revenue Officer 
Apttus
As Chief Revenue Officer of Sales and Marketing, Kamal has global responsibility for accelerating growth and establishing Apttus’ Quote-to-Cash footprint as a critical pillar of modern business. Kamal is an established industry leader, and has a tremendous history of success developing long-term productive relationships with large global brands. His leadership and contributions are widely recognized as instrumental to not only Apttus partners, customers, and the organization itself, but also to the Quote-to-Cash category overall.
Prior to Apttus, Kamal served as Chief Marketing Officer for Selectica. During his tenure he was responsible for driving Selectica’s expansion into configure price quote (CPQ) markets. Prior to Selectica, he held leadership positions at Model N, Oracle, Apple, and RadioMail. Kamal holds a Master of Science degree in Computer Science from Utah State, and a Bachelor of Science degree in Computer Science from IIT Roorkee.

Paul Wlodarczyk
 Paul Wlodarczyk 
Product Information Practice Lead 
Dakota Systems
Paul Wlodarczyk leads digital transformation projects for Dakota Systems, assuring that our clients achieve measurable business results from structured content, product information management, search, and digital transformation programs. Paul develops strategy and approach, leads engagements, and works closely with executive sponsors to align business and technical perspectives.

Paul brings over 30 years’ experience in business management, advisory,  technology, service and support operations, and software development, with deep technical expertise in structured content, product information management, search, analytics, and enterprise content / knowledge management.

Jill Steinhour
 Jill Steinhour 
Director High-Tech and B2B Strategy 
Adobe
Jill joined Adobe Systems in June 2011 as Director of High-Tech and B2B Strategy. In this capacity, she defines the marketing and go-to-market strategy and delivers sales enablement, demand generation and content/social marketing for the High-Tech industry and B2B. Jill leads strategic engagements with Adobe’s top tier clients in support of their efforts to develop and transform their digital strategies and is a contributor to Adobe thought leadership forums and frequent speaker at digital marketing conferences and High-Tech & B2B events.

Prior to joining Adobe Systems, Jill held leadership positions at HP, Agilent and IBM. She has expertise in market research & sizing, customer insights & predictive model development and business performance management strategies for consumer & commercial markets. During her tenure at HP, Jill directed efforts to integrate & extract intelligence from large and diverse data stores to deliver HP’s first comprehensive data repositories that supported the development of addressable market & consumer predictive models.

Brian Strojny
 Brian Strojny 
Founder/Sr. Vice President 
Insite Software
Brian co-founded Insite in 2004, and has provided strong eCommerce strategy for clients, prospects and global partners. Brian is well-versed in the needs of Insite's manufacturing and distribution clients as a result of his strong ERP consulting background plus his experience and knowledge surrounding b2b ecommerce.
Charles Sherman
 Charles Sherman 
Marketing Cloud Evangelist 
Adobe
Charles Sherman is Adobe's Sr. Evangelist for Media and Advertising. Charles joined Adobe in 2012 through their acquisition of Efficient Frontier, where he was Senior Sales Engineer. His prior experience includes senior positions at Kenshoo, Yodle, and 24/7 Real Media.

As Marketing Cloud Evangelist, Charles works to drive product and industry knowledge deep into organizations. Charles speaks frequently about the intersection between media, technology, and advertising.

Jeff Pratt
 Jeff Pratt 
Commerce Experience Practice Director 
Verndale
Heading Verndale's Commerce Experience Practice, Jeff brings a holistic and strategic perspective to our client’s solution leveraging over 25 years of business ownership experience and digital strategy leadership across a wide variety of industries and business models. He plays an active role in all commerce engagements at 

Verndale and retains a role as strategic advisor and stakeholder throughout our multi-phased commerce implementation programs.
Increasingly relevant, as the role of technology matures across all businesses and departments, Jeff’s back-ground extends beyond any specific digital experience or channel and includes the application of technology within the blend of online and offline interactions. These experiences are rooted in his client work with both CPG and omnichannel retail companies such as Orvis, Green Mountain Coffee Roasters / Keurig and Hershey Chocolate Company, as well as manufacturer sector / B2B channel models in the alternate energy and manufacturing sectors. 

Jeff's approach to our Commerce Experience engagements is highly collaborative and seeks to position these digital initiatives as catalyst for organizational and process alignment while defining the role and design of our technology-based experiences.

Evan Klein
 Evan Klein 
Founder 
Zaelab
Evan Klein, Founder of Zaelab, is a strategic e-commerce consultant providing quantifiable value to B2B organizations and enterprises by aligning stakeholder needs with technical solutions. His expertise in rapidly assessing business challenges and developing omni-commerce solutions for growing corporations makes him a trusted adviser and thought leader in the digital commerce solutions industry.
Tim Resch
 Tim Resch 
Director 
RSM
Tim Resch is the practice leader of Application Development and Integration for RSM in the Great Lakes region, and has spent over twenty years in the IT industry providing application architecture, design and development services in the financial, manufacturing and warehousing/distribution sectors. His experience includes supporting B2B ecommerce needs from both purchaser and supplier viewpoints, and encompasses development of custom solutions as well as the implementation of both SaaS and PaaS ecommerce platforms.
Aaron Sheehan
 Aaron Sheehan 
Solutions Architect 
Classy Llama
Aaron serves as a Solutions Architect at Classy Llama. He has over 6 years experience as an analyst, product manager, and consultant in the business software field. Aaron’s experience helping insurance and healthcare industry companies use technology to be more successful has given him a great foundation for helping eCommerce merchants as well. Aaron is a Magento Certified Solution Specialist.
Bill Osteraas
 Bill Osteraas 
Sales & Business Development 
OrderCloud.io
B2B eCommerce Evangelist, Sales Guy by day (VP of Business Development at Four51) and Nerd by night (BS in Computer Science from Rensselaer Polytechnic Institute).  Bill has over 15 years of experience helping customers choose and implement B2B eCommerce technology to help them grow revenue, process orders more efficiently, and create value from their technology choices.  His only bad habit (according to his wife and his boss) is playing too much golf.
Joe Mulchay
 Joe Mulchay 
Director Digital Marketing and Sales 
King Koil
Joe Mulcahy is the Director of Digital Marketing and Sales at King Koil Licensing Company, Inc. King Koil is a global company with its headquarters in Willowbrook, IL.  Joe’s direction includes all aspects of King Koil’s digital strategy including the websites that the company operates. He works extensively to build retail brand demand, both for the King Koil brand and its retail partners.  

Mr. Mulcahy has generated sales and demand for products using digital marketing strategies for over 20 years. Understanding consumer search behavior and how that translates into brick and mortar sales is a strong part of his knowledge base. B to B and   B to C decision makers each have digital journeys which begin with research and end with a purchase. Joe is a constant study of these ‘journeys’ which allows for his significant knowledge gains in product and brand demand.

Joe’s professional experiences include: 
Internet Sales and Service Director for the Bedding Experts of Chicago
Sales Manager for Aetna US Healthcare and NYLCare health plans.  
Joe also owned and operated a six-store retail chain in the Chicago area.

Gilbert Moreno
 Gilbert Moreno 
IT Section Manager 
National Instruments Corp
Gilbert Moreno is an IT professional with over 18 years of experience in both development and management roles. He has worked for National Instruments in its IT organization for 17 years helping to implement, design and manage systems projects in the CRM, ERP and eCommerce spaces. Most recently he has led a group of developers across 3 sites to deliver on NI's Digital Transformation by implementing systems like WebSphere Commerce, Sterling Configurator, Adobe Experience Manager and needed integration to Oracle eBusiness Suite.
Abnesh Raina
 Abnesh Raina 
CEO and Founder 
PlumSlice
Abnesh Raina has led the development of innovative, multi-channel technology solutions throughout his 20-year career. Prior to founding PlumSlice Labs, Abnesh held CIO/VP level positions with Restoration Hardware, B/E Aerospace, and AMS (acquired by Baker & Taylor). He began his career as a software developer working for Williams Sonoma and Manhattan Associates. Abnesh has an MBA from Columbia Business School at Columbia University, NY and a BS in Computer Engineering from the University of Pune in India.
Shannon Hane
 Shannon Hane 
Director of Product Marketing 
Magento Commerce
Shannon focuses on product marketing and go-to-market strategies for the Magento Digital Commerce product line and B2B initiatives. Prior to joining eBay/Magento in 2013, Shannon managed product marketing for Yahoo! Small Business, which provides web hosting, ecommerce, and marketing services to small businesses, and held other marketing roles with Inktomi, E*TRADE, and Apple.
Lucas Taddonio
 Lucas Taddonio 
Senior Solutions Consultant 
Magento Commerce
I am a leading Senior Solutions Consultant at Magento Commerce that is responsible for analyzing complex B2B and B2C sales processes and providing solutions to enable similar buying behavior online. My expertise allows me to work closely with prospects, customers and technology partners to construct a technology solution that meets or exceeds expectations and accurately represents budget and scope. 
 Richard Landa 
Chief Product Officer 
Four51
Kathleen Leigh
 Kathleen Leigh 
Marketing Director, eCommerce and Digital Content 
GOJO Industries
Kathleen Leigh, Marketing Director, Digital Content and Ecommerce Marketing, has been with GOJO Industries for nine years.  In that time she launched PURELL® Advanced hand sanitizer solutions, including global healthcare products, the World’s First EcoLogo™ green-certified hand sanitizer, and “swag bag” offerings for the Academy Awards™.   She has relentlessly pursued innovation throughout her career in various roles: from the AARP Eye Health Services business leader, Pearle Vision e-commerce and database marketer, American Greetings product manager to a Moen marketing manager. 

She received a BA from Wittenberg University, MA from Ursuline College, and is a frequent instructor on healthcare marketing at Duke University.  She has co-presented with the Centers for Disease Control and Prevention (CDC), and completed a one-year around the world bicycle event called Odyssey 2000™.  She completed a Half-Ironman triathlon and creates charred furniture and acrylic paintings in her spare time. She is also a proud Mom. 
Jodi White
 Jodi White 
CFO 
BayWa r.e. Solar Systems LLC
Jodi began working in the solar industry in 2003 after obtaining her Masters in accounting from the University of New Mexico. She was pleasantly surprised to find herself working in an industry with many people who shared her passion for environmental and energy concerns. In 2008, Jodi co-founded Focused Energy, a national solar products distribution company, with the idea of giving small trade companies the tools and services only available to larger more sophisticated businesses. Focused Energy was acquired by BayWa r.e. in 2010, BayWa r.e. business activities range from project development and implementation to PV trade and consulting services.
Boaz Soifer
 Boaz Soifer 
CEO 
BayWa r.e. Solar Systems
Boaz has been in renewable energy since 1999 and has led companies focused on product development, contracting, and distribution. Currently he is CEO at BayWa r.e. Solar Systems, one of the largest solar distribution companies in the US, and part of BayWa r.e., a network comprising approximately 50 renewables-focused subsidiaries globally, headquartered in Munich, Germany. Boaz is particularly interested in organizational design, and understanding and supporting the development of people and companies towards greater authenticity and success.
Amit Gupta
 Amit Gupta 
VP IT Solutions & Service Delivery 
Pall Corporation
 Pete Reilly 
SVP Sales and Marketing 
AnswerRocket
Dino Eliopulos
 Dino Eliopulos 
Managing Director Client Services 
Earley Information Science
Dino is an experienced leader and innovator in industry and high-end professional IT consulting with deep specialization in user experience and highly complex business applications. He has depth in many industries including Financial Services, Retail / CPG, Telecommunications, Travel and Entertainment, Healthcare, Pharmaceuticals, Hi-Tech Manufacturing and Energy.
Dino also has deep expertise in all aspect of IT Professional Services including strategy, planning, forecasting, budgeting, measurement, sales, talent acquisition / management and retention, career stewardship, program management and service delivery.
Dino combines his depth and breadth of experience and expertise with his highly collaborative and results-oriented management style to deliver outstanding outcomes for his clients, his employers and his teams.

Karie Daudt
 Karie Daudt 
Sr. Director Marketing and Customer Experience 
Insite Software

Karie Daudt is the Senior Director of Marketing and CustomerExperience for Insite Software, a leading provider of business-to-business(B2B) commerce and data-driven solutions for manufacturers, wholesalers anddistributors. Her experience includes more than two decades in productmanagement, business development and marketing for manufacturing anddistribution organizations. She has provided strategic leadership for globalsuppliers and brands resulting in innovative techniques for improving thecustomer experience overall, reducing cost of sales and acceleratingefficiencies within complex buying and selling scenarios.

David Geisinger
 David Geisinger 
VP, Product Marketing 
Magento
As VP of Product Marketing for Magento, David actively works on our go-to-market strategies, plans, and program execution for the entire Magento global product portfolio. David joined Magento from eBay Inc, where he was the head of mobile and retail innovation focused on developing next generation solutions for improving interactions between retailers and consumers. A regular on the speaking circuit over his 20-year career, David has gone from software engineer to start-up entrepreneur and small business CEO to Fortune 200 company executive. David is active in the venture capital, innovation, and marketing scenes in both Silicon Valley and New York and holds board positions with startups and non-profits across the globe.
Justin King
 Justin King 
Senior Partner; Founder 
B2X Partners; eCommerceandB2B.com
With almost 20 years working in e-commerce, Justin King has been on the forefront of the growth and trends in B2B e-commerce. Justin is a Senior Partner at B2X Partners and the founder of eCommerceandB2B.com and works with customers to help them understand and build e-commerce strategies that are visionary, tactical and have a meaningful business impact.  In addition to strategy and execution, Justin is a leading speaker on B2B Customer Experience and eCommerce.  Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracles B2B eCommerce product.  Justin previously held executive roles at software companies: Endeca/hybris, eCommerce Agencies: Rosetta and Brulant.

Russ Vander Wiel
 Russ Vander Wiel 
Digital Marketing Operations Manager 
3M
Russ Vander Wiel started his professional life many years ago as a manufacturing process engineer at 3M, with a special love for statistical process control, designed experiments, and operations research.  The passions of factory life eventually faded and he found a special connection with a new thing called 3M.com.  For nearly two decades Russ has been involved in all aspects of 3M’s digital journey including user experience, information architecture, web content management, compliance, product data management, and analytics.  His current passions include advanced analytics and agile marketing execution.
Kevin Roskopf
 Kevin Roskopf 
Customer Relations Director 
Industries For The Blind Inc
It’s as if the role of Director of Customer Experience at ibMilwaukee/ibSupply.com was built just for Kevin. An eternal perfectionist, Kevin is always looking to make things better both at work and at home. “Whether that is a workflow process or the way a bathroom looks, there is always room for improvement,” he says. And while he thrives on the challenge of finding new ways to make the world class customer experience even better, he says the most rewarding part of his job is seeing the impact that ibMilwaukee & ibSupply.com have on changing the lives of blind and visually impaired employees.

When he’s not at work, Kevin enjoys traveling, cooking, baking with his daughter, Cub Scouts with his son and - last but not least - home remodeling projects, of course. 


 Brian Polster 
President 
Broadleaf Commerce
 Casey Hall 
Head of Social Media for Business 
Thomas Reuters
Casey is the head of social media for Business Communications at Thomson Reuters. He works across the global digital landscape to deliver consistent and engaging digital experiences. Casey is the Chair of the Thomson Reuter Global Social Media Task Force, provides executive social media coaching, employee training, and manages social technology vendor relationships. Currently his focus is on employee engagement, digital oversight and governance, digital change management, and social selling, and crisis communications.

Paul Drago
 Paul Drago 
Digital Marketing Lead 
Panduit
Paul is perhaps one of the oldest digital natives and can’t recall a world before home computers existed.  He endlessly tied up his parents phoneline in the 80s and 90s blazing onto BBSs and then the internet long before the ubiquitous “You Got Mail” sound was coined.   He got his first programming books at 12 and never looked back.  His projects have appeared numerous times in publications popular tech publicans like TechCrunch.  Currently, he is the manager of digital customer experience at Panduit Corporation.  
 Dianne Kibbey 
VP Community 
Premier Farnell
Dianne Kibbey is the Global Head of Community and Social Media at global electronics distributor Premier Farnell and heads up the element14 online community and social media engagement.  Since it’ s inception in 2011, the element14  community has gone on to become an innovation hub and has received numerous awards including a Forrester Groundswell award, Jive’s Customer award for engaging customers, BMA B2 award for innovative design and an ECN Innovation award.  
 
Dianne’s 20+ year career in technology and eCommerce has helped guide her direction in engaging  a technical audience and her passion for encouraging education in the STEM fields.   Dianne has a BS in Computer Science and an MBA in  Entrepreneurial Business.  
 

 Andrew Willis 
Commercial Operations and Business Development Director 
Univar
 Andrej Maihorn 
VP Customer Innovation Americas 
Intershop
Georgianna Kearney-Lederman
 Georgianna Kearney-Lederman 
Director, Program & Content 
B2B Online
Since joining Worldwide Business Research, Georgianna has been focusing in the eCommerce and Digital Marketing industries. More recently, Georgianna has taken on the role as Director of Program & Content for the B2B Online conference. This consists of conducting extensive phone research, confirming senior executive speakers, liaising with the marketing and sales teams, working with the meeting planning to team to ensure that everyone onsite has the best possible experience, and running the live event. Prior to acting as Director of Program & Content, Georgianna was and Associate Program Director for B2B Online and assisted the production team for the eTail conferences, managing all web and mobile program content, as well as conducting market research. A native Manhattanite, she recently moved to Brooklyn.