Whitepaper & Video Center

The Executive Guide to AI-Assisted Software Development

Imagine saving 4,500 years of developer work in just one year—an achievement so astonishing it sounds improbable. Yet, in a LinkedIn article from Amazon’s CEO, that’s exactly what the company claims to have achieved by integrating AI into their code modernization efforts. This isn’t a distant dream; it’s a strong example of AI’s impact on software production.

Application Modernization: Unlock the power of generative AI to accelerate application modernization

To compete in the digital era, businesses need modern technology. However, it isn’t always easy or cost-effective to transition old code to new architecture and migrate away from the legacy technology stack. Publicis Sapient is helping clients to modernize significantly faster, enhancing operational efficiency and innovation for scalable, agile growth—enabled by AI with human intervention.

Creating Seamless Customer Experiences in B2B Commerce

The B2B buying experience is fundamentally changing as organizations abandon rigid individual commerce platforms in favor of flexible, composable architectures. This report explores how B2B organizations are building seamless customer experiences through a mix of strategy, technology, and channel diversity.

B2B Online Chicago: After The Event Report

The B2B Online Chicago 2025 After the Event Report captures transformative insights from B2B leaders navigating today’s business landscape, where digital innovation, cross-functional alignment, and customer-centric strategies define success. The sessions revealed the urgency of balancing traditional relationship-driven practices with AI-powered automation, composable architectures, and agile leadership. In the coming months, this balance will be critical to addressing tariff complexities, generational buyer shifts, and the siloed organizational structures that still prevent many companies from realizing their potential. Through real-world case studies and data-driven recommendations, this report equips B2B enterprises with actionable frameworks they can apply to their operations

Achieving Agile & Scalable B2B eCommerce

More than ever, B2B organizations depend on digital storefronts to meet customer expectations and drive sales growth. However, creating a B2B eCommerce environment that consistently meets demands has proven challenging. Based on insights from senior leaders across manufacturing and distribution sectors, this report provides a comprehensive overview of the most common obstacles to B2B eCommerce success and offers actionable recommendations for organizations looking to enhance their digital sales capabilities.