May 4 - 6, 2026
Chicago Marriott Downtown
Industrial, Distribution and Wholesale leaders know transformation is urgent — but execution is stalling. Our latest research of 151 IDW executives reveals the real barriers to scaling AI, modernizing legacy systems, and elevating customer experience. Discover why 89% say change is critical, yet fewer than half have the data architecture to deliver ROI. Learn how leading firms are integrating systems, scaling intelligence, and turning complexity into competitive advantage.
B2B commerce faces unprecedented transformation driven by agentic AI, evolving customer expectations, and the need for operational efficiency. B2B Online Atlanta 2025 revealed that organizations scaling digital investments must prioritize foundational capabilities—particularly data quality—before they move forward with advanced implementations of new technologies. Success requires balancing innovation with realistic change management. It also means embedding digital commerce as an organizational imperative rather than an isolated initiative. Most importantly, B2B leaders were encouraged to view technology as an asset that augments human relationships rather than replacing them.
The B2B buying experience is fundamentally changing as organizations abandon rigid individual commerce platforms in favor of flexible, composable architectures. This report explores how B2B organizations are building seamless customer experiences through a mix of strategy, technology, and channel diversity.
The B2B Online Chicago 2025 After the Event Report captures transformative insights from B2B leaders navigating today’s business landscape, where digital innovation, cross-functional alignment, and customer-centric strategies define success. The sessions revealed the urgency of balancing traditional relationship-driven practices with AI-powered automation, composable architectures, and agile leadership. In the coming months, this balance will be critical to addressing tariff complexities, generational buyer shifts, and the siloed organizational structures that still prevent many companies from realizing their potential. Through real-world case studies and data-driven recommendations, this report equips B2B enterprises with actionable frameworks they can apply to their operations
More than ever, B2B organizations depend on digital storefronts to meet customer expectations and drive sales growth. However, creating a B2B eCommerce environment that consistently meets demands has proven challenging. Based on insights from senior leaders across manufacturing and distribution sectors, this report provides a comprehensive overview of the most common obstacles to B2B eCommerce success and offers actionable recommendations for organizations looking to enhance their digital sales capabilities.