B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Garry Wicka, Vice President, Marketing at LG Electronics
LG Electronics Logo

Garry Wicka

Vice President, Marketing
LG Electronics

Check out the incredible speaker line-up to see who will be joining Garry.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020

9:00 AM Keynote Fireside Chat and AMA (Ask Me Anything): Effectively Measuring Customer Interactions Online to Demonstrate an ROI

Every company wants to tie revenue to specific attributes, but it is challenging to measure a piece of the customer journey when assessing customer experience. How do you determine the value of visits to the website? Garry Wicka, Vice President, Marketing, LG Electronics and Mary Derrick, Vice President, Digital Customer Experience, Schneider Electric have been focused on answering this question for executive leadership. Garry and Mary will discuss how to develop a system of value metrics to measure net margin per lead and support customer retention. Hear successes and lessons learned including:

  • Developing accurate KPIs to measure digital marketing programs, including paid and unpaid social media and more
  • Measuring the progress of various digital initiatives, allocating budget toward the channels that are working and decreasing in areas with low ROI
  • Crafting accurate reporting for senior management to invest in future digital initiatives