B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Kimberly Anderberg, Vice President, Digital Strategy and Marketing at nVent
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Kimberly Anderberg

Vice President, Digital Strategy and Marketing

Check out the incredible speaker line-up to see who will be joining Kimberly.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

9:20 AM B2B TONIGHT, THIS MORNING! NOT YOUR AVERAGE KEYNOTE PANEL!: Taking Change Management to the Next Level: Getting Internal Alignment and Securing Budget To Grow Your Digital Business

B2B manufacturers and distributors are in the midst of digital transformation to ensure continued growth and customer loyalty in the context of increased competition, and consolidation. This transformation demands the entire ship to change course, including changing organizational structures, redesigning strategy, training staff and customers to do things differently and changing technology platforms. Find out how to take the pain out of change, including:

  • Determining what works and doesn’t work to get internal buy-in at the beginning of your digital transformation process
  • Engaging all stakeholders – from the CEO to the call center 
  • Understanding the pace necessary to drive change and take it to the next level
  • Effective methods to break down silos and self-contained teams to create internal efficiencies
  • Connecting the dots and driving change in a decentralized environment
  • Partnering with supply chain, operations, finance and beyond to mitigate the impact of tariffs and deliver on growth through digital channels
  • Tracking progress and securing continued investment from senior leadership to grow your digital business