B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Laila Kabani, eCommerce Manager at Anda Pharmaceuticals
Anda Pharmaceuticals Logo

Laila Kabani


eCommerce Manager
Anda Pharmaceuticals

Check out the incredible speaker line-up to see who will be joining Laila.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


4:25 PM Afternoon Town Hall: Ensuring the Website Enables the Customer to Make an Informed Decision

Today’s B2B customer is pressed for time, and requires a more detailed level of information to make a decision. By enhancing data and optimizing listings, you can get a leg up on the competition to get the conversion. During this interactive town hall session, digital leaders both on and off-stage will answer your burning questions to help you optimize your website, including:
  • Offering more of what today’s B2B buyers are looking for, including detailed product information and visuals to support internal decision making with multiple buyer stakeholders
  • Crafting an easy to navigate experience, including feature-by-feature comparisons, filters and more to help B2B buyers evaluate solutions
  • Providing differentiated product information to stand out against the competition and get the sale
  • Becoming an authority to your customers using web content 
  • Thinking through the post purchase process and driving repeat customer visits