B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Mark Jordan, Senior Vice President and Chief Information Officer at Bunzl Distribution NA
Bunzl Distribution NA Logo

Mark Jordan


Senior Vice President and Chief Information Officer
Bunzl Distribution NA

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


11:20 AM Keynote Panel Discussion: Keeping the Customer First: Reengineering the Digital B2B Organization to Better Serve Your Customers

Customer experience has become a top priority for B2B companies, though most have a steep maturity curve to climb. As organizations evolve digitally, there is a significant opportunity to align customer experience goals with digital ambitions. Panelists will share how-to strategies to keep the customer at the center of your transformation, including:

  • Putting the B2B customer at the center of business planning and evangelizing this message across your organization 
  • Breaking down barriers in matrixed organizations to prioritize an optimal digital customer experience
  • Creating a multi-year roadmap to operationalize your customer first digital strategy
  • Integrating teams working on CX and connected commerce, while avoiding overlap
  • Thinking about the post purchase experience and organizing departments to provide the support your customers expect
  • Maintaining an investment in customer first initiatives and continuing to innovate to drive customer loyalty