April 29 - May 01, 2019
Chicago Marriott Downtown
eCommerce and Digital Marketing Manger
Hill & Markes, Inc.
Day Three: Prepping for the Future of Digital
11:20 AM Lightning Round Keynote Panel Discussion: What Can be Automated Now to Increase Efficiency and Drive Growth?
B2B eCommerce growth is booming! Businesses are quickly looking to scale operations to deliver on this growth and automation opportunities are a marketer’s new best friend. What automation opportunities are available to drive efficiency and create cost savings opportunities for customers? How can automation shift lower dollar orders to the online channel? Find out how to capitalize on automation, including:
• Exploring algorithms for pricing automation to reduce manual work
• Evolution of supply chain integration, logistics and payment gateways
• Using AI to automate content, including chatbots
• Opportunities to use AI for segmentation and targeted campaigns
• Utilizing machine learning to automate customer care