B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Michael Powers, Director, E-Commerce & Marketing at Hill & Markes, Inc.
Hill & Markes, Inc. Logo

Michael Powers


Director, E-Commerce & Marketing
Hill & Markes, Inc.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


2:50 PM Panel Discussion: Understanding the Path to Personalization in B2B eCommerce

With so much content available today, content is requiring an increased level of customer experience, to serve the right content at the right time. In a B2B environment, this means segmentation and a strong metadata strategy along the path to personalization. Panelists will discuss how to get started with personalization to gain competitive advantage, including:

  • Identifying the right level of customer personalization to have in a B2B environment
  • Knowing what you should be aware of when it comes to privacy and personalization
  • Defining the appropriate buckets for personas to determine the sweet spot for personalization
  • Determining what you can do in-house and knowing when to partner
  • Providing real time personalization across multiple channels