B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Mike Mayer, Formerly Vice President, eCommerce at US Electrical Services
US Electrical Services Logo

Mike Mayer

Formerly Vice President, eCommerce
US Electrical Services

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020

2:25 PM Case Study: Detailing Conversion Optimization Strategies That Increase Revenue

Traffic generation and conversion can be challenging in B2B environments. Mike Mayer, Formerly Vice President of eCommerce for US Electrical Services created a B2B eCommerce channel to support 11 brands. Over the last three years, he and his team identified the right levers to have an impact on conversion rates to grow revenues. Hear successes and lessons learned, including:

  • Communicating your value proposition to motivate prospective customers to convert
  • Getting customers through the sales funnel faster 
  • Getting more strategic about promotions to send relevant messages to segmented customers
  • Optimizing your PPC and SEO to deliver better results and increase conversions from search
  • Making the experience on the site as frictionless as possible to drive the sale