B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Natalie Malaszenko, SVP, Digital Business at Office Depot
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Natalie Malaszenko


SVP, Digital Business
Office Depot

Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


11:20 AM Keynote Panel Discussion: Keeping the Customer First: Reengineering the Digital B2B Organization to Better Serve Your Customers

Customer experience has become a top priority for B2B companies, though most have a steep maturity curve to climb. As organizations evolve digitally, there is a significant opportunity to align customer experience goals with digital ambitions. Panelists will share how-to strategies to keep the customer at the center of your transformation, including:

  • Putting the B2B customer at the center of business planning and evangelizing this message across your organization 
  • Breaking down barriers in matrixed organizations to prioritize an optimal digital customer experience
  • Creating a multi-year roadmap to operationalize your customer first digital strategy
  • Integrating teams working on CX and connected commerce, while avoiding overlap
  • Thinking about the post purchase experience and organizing departments to provide the support your customers expect
  • Maintaining an investment in customer first initiatives and continuing to innovate to drive customer loyalty