B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Pierre Scokaert, Director, Digital Services at Sonova Group
Sonova Group Logo

Pierre Scokaert


Director, Digital Services
Sonova Group

Check out the incredible speaker line-up to see who will be joining Pierre.

Download The Latest Agenda

Day Three: Prepping for the Future of Digital

Wednesday, April 22nd, 2020


2:15 PM Case Study: Leveraging Automation to Cater to the Customer While Driving Efficiency

As a global B2B2C company, Sonova captures orders through a variety of methods, one of the most popular of which is emails to customer care. Pierre Scokaert, Director, Digital Services for Sonova Group wanted to reduce the number of orders processed manually by customer care. His solution was to build a robot, Albert, powered by AI to extract information to enter orders into the ERP system. Find out key lessons learned, including: 

  • Exploring automation to increase the number of orders through your online channel, reducing manual entry 
  • Building an AI solution as a new EDI, without having an impact on customer purchase behavior 
  • Scaling the solution in multiple languages and brands