B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

The Boeing Company Logo

Rob Rose

Senior Manager, eCommerce Solutions
The Boeing Company

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

2:05 PM Case Study: Meeting the Needs of B2B Customers: Growing the Business Through Value-Added Services

Raman Venkat was recruited to Boeing to lead the new global services entity. Raman and his team have built a  next generation platform to tap into the services market to better serve customers post sale. Hear successes and lessons learned including:

  • Understanding customer needs to create distinct personas 
  • Delivering new service offerings around products to make customers’ lives easier
  • Building an ecosystems of products and services around your core offerings to grow market share
  • Offering self-service options and live chat support for enhanced customer experience