B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Scott Canney

Sr. Manager, Online Product Management
The Home Depot

Day Two: Revolutionizing the Customer Experience

4:35 PM Case Study Remix: Adding Functionality to the Website and Migrating Customers Without Disruption

User experience online has become a core focus for B2B marketers, but how do you create a major overhaul without making things worse before they get better? Scott Canney, Senior Manager, Online Product Management at The Home Depot oversees the product management experience for B2B. With pro business making up 45% of revenue, his group was challenged with scaling and taking on different aspects of the site while ensuring a consistent experience. Hear lessons learned, including: 
  • Getting customers involved from the start as you re-platform
  • Boosting your traffic, search rankings and sales with minimum back-end headache
  • Correcting and making UI changes on high volume websites
  • Designing an upgrade strategy to improve CX and drive retention and repeat business
  • Creating a roadmap to re-platform with new customizations and planning customer migration
  • Developing a consistent web and content experience across every platform

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda