B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Stephanie Galaska, Head of eCommerce at Parker Hannifin Corp.
Parker Hannifin Corp. Logo

Stephanie Galaska


Head of eCommerce
Parker Hannifin Corp.

Check out the incredible speaker line-up to see who will be joining Stephanie.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


2:50 PM Panel Discussion: Mapping the Customer Journey to Enhance the Experience and Drive Sales

Understanding the customer’s path to you is the first step in determining how to better meet your customers’ needs. From identifying inefficiencies in the purchasing process, to understanding what your customers need to make an informed decision to convert, journey mapping is an invaluable part of your customer experience toolkit. Panelists will discuss how to leverage customer journey mapping to optimize the experience, including:

  • Demonstrating the importance of journey mapping to senior leadership and business stakeholders to secure the personnel and budget resources you need
  • Knowing which journey mapping approach to use for different customer personas
  • Diagramming the nonlinear flows from first contact to post-purchase
  • Breaking down the customer journey by digital transactional channels
  • Building customer journey reviews into the greater continuous improvement plan to prioritize CX
  • Determining next steps to better meet customer needs

Day Three: Prepping for the Future of Digital

Tuesday, April 21st, 2020


12:25 PM Keynote Lightning Round Panel Discussion: Shaping Optimal Customer Experiences for the Evolving B2B Customer

Millennials have moved up the corporate ranks to have significant purchasing power and Gen Z has now joined the workforce. These are the most digitally savvy customers that the industry has ever seen, and they know they have a multitude of choices when it comes to purchasing. Hear how B2B marketing leaders are revamping CX to meet the needs of today’s changing B2B customer, including:  

  • Understanding how Generation Z job seekers are amplifying digitally savvy millennials in first and second management level roles
  • Getting buy-in from seasoned employees to become more agile to better serve the changing customer
  • Knowing what kind of experiences these generations are looking for when they’ve never lived in an analog world
  • Understanding which processes need to be redesigned to serve evolving B2B buyers
  • Developing a roadmap to get to where the end user of 5 years from now expects you to be