B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Victoria Morrissey, Director, Global Marketing and Brand at Caterpillar
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Victoria Morrissey


Director, Global Marketing and Brand
Caterpillar

Check out the incredible speaker line-up to see who will be joining Victoria.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


10:35 AM Keynote: The Power of People in a Virtual World

The digital world has put (wo)man and machine at odds‚ setting each up to defend their rightful purpose and place. What we have known for over 150 years is that real progress looks like man and machine working together, in symbiotic relationship, to build, shape, evolve, and create a better, more drivable-workable-livable world. And this appreciation for the dynamic relationship between man and machine underpins the way in which we think about how our brand operates in this increasingly digital world. Victoria Morrissey, Director, Global Marketing and Brand leads Caterpillar’s end-to-end enterprise marketing capabilities, brand identity, global licensing business, global brand sponsorships and the Cat Industrial Design team. Victoria is constantly evolving the impact of the Caterpillar brand and will explore the power of people and product in a virtual world.