Day One: Growing and Innovating Digitally
Monday, April 20th, 2020
The digital world has put (wo)man and machine at odds‚ setting each up to defend their rightful purpose and place. What we have known for over 150 years is that real progress looks like man and machine working together, in symbiotic relationship, to build, shape, evolve, and create a better, more drivable-workable-livable world. And this appreciation for the dynamic relationship between man and machine underpins the way in which we think about how our brand operates in this increasingly digital world. Victoria Morrissey, Director, Global Marketing and Brand leads Caterpillar’s end-to-end enterprise marketing capabilities, brand identity, global licensing business, global brand sponsorships and the Cat Industrial Design team. Victoria is constantly evolving the impact of the Caterpillar brand and will explore the power of people and product in a virtual world.