B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Jill Steinhour
Jill Steinhour Director High-Tech and B2B Strategy Adobe
Jill joined Adobe Systems in June 2011 as Director of High-Tech and B2B Strategy. In this capacity, she defines the marketing and go-to-market strategy and delivers sales enablement, demand generation and content/social marketing for the High-Tech industry and B2B. Jill leads strategic engagements with Adobe’s top tier clients in support of their efforts to develop and transform their digital strategies and is a contributor to Adobe thought leadership forums and frequent speaker at digital marketing conferences and High-Tech & B2B events.

Prior to joining Adobe Systems, Jill held leadership positions at HP, Agilent and IBM. She has expertise in market research & sizing, customer insights & predictive model development and business performance management strategies for consumer & commercial markets. During her tenure at HP, Jill directed efforts to integrate & extract intelligence from large and diverse data stores to deliver HP’s first comprehensive data repositories that supported the development of addressable market & consumer predictive models.

Day One: Customer Acquisition and Omnichannel

12:00 PM Keynote: A Digital Experience Diary- The Secrets to Awe-Inspiring Digital Experiences

Great digital experiences are a key focus for brands as a means to differentiate in an increasingly competitive and noisy marketplace. But what are the experiences that are impactful and successful? Join Adobe’s Jill Steinhour, Director Industry Strategy, High-Tech and B2B for a behind the scenes look at the elements of compelling, differentiating customer experiences across the customer journey.

In this session you will discover:

•    What capabilities pack a punch and move the needle in creating memorable customer experiences
•    Best practices at every step of the customer journey
•    Vanity metrics vs. ones that matter