Tuesday, May 7, 2024: Day Two

Chill out and recharge during our Wellness & Networking Break in the Exhibit Hall – it's all about good vibes and making connections. Take a breather, join in on some relaxed activities, and mingle with awesome folks to strike that perfect balance between zen and networking.

From startups to the brands you know, listen to leaders demonstrate their products, services and solutions directly to you, and understand how the tech can work for your business. 

Demonstration #1 Thriving in the Era of AI/ML: Strategies for future-proofing, Converging and Redefining Success in B2B 

In today's rapidly evolving business landscape, mastering B2B success requires a strategic approach that embraces digital transformation. This talk will explore customer case studies for maximum impact, and redefine B2B norms by leaving legacy technology behind. Join us to discover how to thrive in the age of AI and ML 

Rohit Tripathi - Principal, CTO, Grid Dynamics 

Demonstration #2 Elevate Your Earnings: A Live Demonstration of the PROS Platform

In today's highly volatile business environment, maximizing profits has become a top priority for organizations. With the rising popularity of AI, businesses have access to powerful tools that can revolutionize their pricing and sales strategies, but where should they start? Join Jerome Cahuzac, Smart CPQ Principal at PROS, for an insightful live demonstration of the PROS Platform, highlighting how AI can be a game-changer in reshaping pricing and sales tactics. This is a unique opportunity to witness the practical application of PROS, bridging the gap between everyday business challenges and cutting-edge, effective solutions.

Hosted by Jerome Cahuzac - Principal Smart CPQ, PROS 

Rohit Tripathi

Principal, CTO
Grid Dynamics

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Jerome Cahuzac

Principal Smart CPQ
PROS

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For B2B e-commerce, re-platforming involves addressing internal team structure challenges, vendor selection, and integration decisions. It also requires careful consideration of customer feedback and financial planning.

Beth Mooney

Head of Digital Marketing & eCommerce
Dana Incorporated

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Vince Aschliman

Ecommerce Manager
Essex Brownell Inc.

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Chow down on knowledge and tasty bites at our Networking Lunch, where the only thing hotter than the dishes is the B2B eCommerce banter. Grab a seat, savor the flavors, and let's turn this lunch into a feast of connections and commerce fun!

With the advent of ChatGPT and other AI applications impacting the B2B marketplace, commerce professionals are wondering what actions they should be taking.   

There is good reason to be excited about the potential for generative AI to transform the customer experience, however it’s extremely important to see through the noise in order to avoid pitfalls when experimenting with and adopting new technologies. 

How has your organization applied or is considering applying generative AI? 

Which applications of AI technology make the most sense now, and which should be ignored? 

How can generative AI really accelerate your efforts in customer and employee experiences?  

How can Generative AI enhance your Search and Browse experience on your website? 

Steve Mierop

Senior Solutions Engineer
Lucidworks

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Invite Only

Alice Deng

CPO / Co-Founder
Slope

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In today's fast-paced digital world, businesses are constantly seeking ways to remain competitive and adapt to evolving market trends. Embracing change has become a crucial aspect of successful business operations, and effective change management is key to navigating digital transformation. Embracing that change? Rarely goes smoothly. Antonio will help you understand how to navigate those challenges and embrace opportunity.

Antonio Espinoza

Head of Engagement Strategy & Digital
Philips

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In the ever-shifting terrain of contemporary business, a standardized sales approach is no longer sufficient. Organizations are swiftly adapting to hybrid and omni-channel sales models, embarking on a journey filled with both hurdles and potential rewards. Join our panel of industry experts, each bringing their own distinct perspective and a wealth of experience, as they recount, we review how marketing, eCommerce and Sales are aligning to increase profit across the business

Becky Wittrig

VP of Sales
Restek

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Michael Larmon

VP of Sales & Marketing
Ion Exhibits

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Mike Boswell

VP, Digital and eCommerce
Breakthru Beverage Group

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Kenneth Parks

Chief Growth Officer
Icreon

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How thinking like a chef can help your ecommerce business.

What's the most important part of an ecommerce site? There are probably as many answers to that as there are menu items at the Hungarian restaurant Mofarguru which holds the Guinness World Record for largest menu (1810 items to be exact). But if you think it is Customer Experience, perhaps we can take some clues from the hospitality/restaurant business where experience is at least as important as the food!

Val DuVernet

Sr. Director, Digital Strategy & Optimization
McKesson Medical-Surgical

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Let's dismantle an antiquated view of the B2B eCommerce experience as only a transactional sales engine. Join us to explore shifting the approach to a digital experience that evolves, fosters cross-functional collaboration, and leverages your organization's unique strengths to drive growth. It’s more than simply selling widgets online. We'll cover:

• Understanding the product mindset shift and its significance
• Redefining what success looks like
• Practical steps to initiate this thinking within your organization

Jacobi Zakrzewski

VP, Technology Strategy & Solution
Luminos Labs

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Discover the synergy between B2B eCommerce and ERP systems through the strategic utilization of punchout catalogs. Join experts as they investigate into the advantages of punchout catalogs for larger customer accounts, explore technical integration nuances, and unveil implementation best practices. This panel session offers insights into how punchout catalogs enhance the buying experience while seamlessly integrating within merchant and customer ERP systems, fostering operational excellence and customer satisfaction.

• Strategic Value of Punchout Catalogs
• Technical aspects of integrating punchout catalogs with diverse ERP systems.
• Best Practices for Implementation

Raman Rao Venket

Director, Digital Strategy and eCommerce
Boeing

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Shannon Zonca

Senior Director, Contract eCommerce
MillerKnoll

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Ryan Meade

Chief Alliance Officer
DynamicWeb

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Richard Gatewood

Global Vice President of Digital Solutions
iCrossing

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Ceejay Teku

Founder
Catsy

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Amazon has a lot of big asks if you are selling on Amazon, either as 1P or 3P – it can feel burdensome but Amazon is not just a retail company – it’s a logistics company, it’s a tech company that moves fast to adapt to their buyers. How do you look at their requests & processes and turn their learnings into ways to accelerate your own business by leveraging Operations, Content, all through Amazon’s Customer Obsession lens?

Stacy Hanks

VP, Global Digital Commerce
SureWerx

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Join Logik.io as we delve into Belden's innovative journey, a prominent manufacturer and distributor renowned for its end-to-end networking, security, and connectivity solutions. 

Discover firsthand how Belden is revolutionizing the customer experience by integrating guided buying and selling principles into its eCommerce platform. Through strategic implementation of advanced configuration techniques, Belden is not just meeting but exceeding customer expectations, fostering seamless navigation, and empowering personalized purchasing experiences. 

Andre Rego

Digital Customer Experience
Belden

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Laura Malandra

RVP of Sales
Logik.io

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Kathryn Dean

Account Executive
Logik.io

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In this comprehensive panel discussion, we explore how B2B can undergo a profound transformation by incorporating B2C-inspired strategies. Our expert panelists will cover a range of topics, including understanding the buyer's journey, educating without selling, personalization and relationship building, omnichannel engagement, and creating memorable experiences.

• Embracing a consumer-centric approach can enhance B2B marketing by focusing on providing value, education, and meaningful interactions throughout the buyer's journey.
• Understanding the different stages of the buyer's journey – awareness, consideration, and decision – allows B2B marketers to tailor content and engagement strategies effectively.
• By prioritizing education and information over sales pressure, B2B companies can build trust and credibility with their audience, ultimately leading to greater results.

Rick Lockwood

Group Product Manager, Purchase Funnel & Head of Digital Merchandising
CDW

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Jonathan Steffens

Director, eCommerce
EquipmentShare

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Rob Jenson

Director and Head of Ecommerce
STIHL Inc

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Paul McAleer

Head of Experience
TMG

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Jon Panella

Group Vice President, Global Commerce Alliances & Strategy
Publicis.Sapient

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Tim Ahlenius

VP Strategic Initiatives
Americaneagle.com

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Join the inriver team to test out some cocktail recipes! Inriver is the MACH Alliance certified-composable PIM solution with built in digital shelf analytics and integration capabilities, powering your entire product journey at every touchpoint. Participate in our Cocktail Tasting session to discuss drinks and digital transformation. 

(Sign up required)

Spice up your conference experience at our Afternoon Fiesta & Networking Break in the Exhibit Hall – it's where the fun meets business. Grab a Cinco De Mayo themed snack, shake things up with lively conversations, and make connections that sizzle in this vibrant and energizing interlude.

From startups to the brands you know, listen to leaders demonstrate their products, services and solutions directly to you, and understand how the tech can work for your business. 

Demonstration #1 Transforming Your B2B Website from Plain to Powerhouse

You’ve had a website for a long time, but does it really act more like a digital billboard? Today’s customers expect to seamlessly find information and purchase the products they need, much like they do in their day-to-day lives. Our session explores the key challenges B2B manufacturers face in delivering online experiences, and how the right digital choices can unlock value and customer loyalty throughout the buying process.

Mark Melton, US Market Development & Partnerships Leader, Magnolia

Demonstration #2 The business case for AI-enabled B2B commerce 

There’s no avoiding it – AI is more than a buzzword, it’s a strategic imperative. But is it really time for manufacturers and distributors to dive in? And what concrete results can you anticipate? In this session, we'll delve beyond the buzzwords to explore the tangible benefits AI brings to B2B eCommerce. From boosting margins to revolutionizing user experiences and optimizing supply chains, we'll uncover why you can't afford to overlook the transformative power of AI-enabled commerce.  

Josh Kinzer - VP of Sales – Commerce, Sitecore

Mark Melton

US Market Development & Partnerships Leader
Magnolia

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The average advertiser contends with a disheartening reality: according to MOAT, 40% of ads never reach their audience - yet you still pay for them. NSI's team achieved a remarkable 4% IVT (Invalid Traffic %) and a 99.8% Brand Safety score, setting a new standard well above the 75% industry benchmark. Their secret? A quiver of strategies encompassing strict publisher governance, advanced analytics, and an unwavering focus on ad placement precision. The session will delve into these methodologies that not only bolster brand safety but also dramatically reduce the financial drain of fraud and bots. If programmatic advertising is a part of your strategy, this session promises to be an invaluable asset, equipping you with the tools and hacks to optimize your ad spend and ensure your brand's safety online. 

Jim Lillig

Director, Digital Marketing
NSI Industries

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Dustin Trout

Founder / CEO
Rise. Grind. Repeat. Podcast

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Uncover actionable advice for effectively securing internal buy-in for e-commerce initiatives. Hear firsthand how leaders at UFPI made the decision to embrace online channels, obtained support from the sales team, and ensured ongoing internal adoption. Whether you're strategizing or already launched, discover tactics to foster consensus, ignite excitement, and propel success in your e-commerce ventures. 

Kevin Pearson

eCommerce Project Manager
UFP Industries

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Sean Cummings

Director of eCommerce
UFP Industries

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Aaron Sheehan

Director of Product Marketing
OroCommerce

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This panel dives into the dynamic landscape of B2B payment trends, focusing on the role of B2B financing in facilitating seamless transactions. With the rise of embedded finance and the increasing demand for streamlined digital payment experiences, businesses are redefining their approach to offering financing solutions. We explore the evolution of B2B financing, its impact on decision-making processes, and how businesses can leverage partnerships to enhance customer experiences and drive growth. 

Patrick Lord

Senior Manager - B2B E-Commerce
Samsung Electronics America

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Gregg Walker

Vice President, eCommerce
Bulbs.com

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Kenneth Parks

Chief Growth Officer
Icreon

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Table #1 Understanding The Role That CX Optimization Plays In A Successful Digital Transition 

Hosted by Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals  

Table #2: Leveraging Data While Scaling  

Hosted by: Justin Rinaldi – Marketing, Safety Speed Manufacturing 

Table #3 Social Strategy: Tapping into social media and influencer marketing to recruit new customers 

Hosted by Ljubitza Frkovich Mallqui - Head of Marketing, Promelsa 

Table #4 Ensure Branding & Promotional Strategies Are Consistent & Well-Coordinated Across All Channels.  

Hosted by Robert Richardson, Senior Digital Product Manager, B2B eCommerce, MillerKnoll 

Table #5 Strategies for Building an Effective Agile Global Team  

Hosted by Dan Berlin - Global IT Director, Kennametal Inc 

Ronald Gaines

Sr. Manager MarTech and Data
Sunbelt Rentals

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Justin Rinaldi

Director of Marketing and eCommerce
Safety Speed Manufacturing

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Ljubitza Frkovich Mallqui

Head of Marketing
Promelsa

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Robert Richardson

Senior Digital Product Manager
MillerKnoll

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Dan Berlin

Global IT Director
Kennametal Inc

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The integration of AI into B2B has revolutionized marketing and sales strategies, offering new avenues for personalized customer experiences, data-driven insights, and enhanced operational efficiency. This session will explore 5 diverse ways in which AI should be utilized by everyone in the audience to transform marketing and sales, resulting in increased customer engagement, improved conversion rates, and sustainable business growth.

• Personalized Customer Experiences:
• Data-Driven Decision Making:
• Dynamic Pricing Optimization
• Content Personalization and Recommendation:
• Customer Relationship Management Enhancement
• Enhanced Market Segmentation
• Competitive Analysis and Benchmarking

Theresa Kuske

Senior Director of Digital Marketing
Chamfr

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Table #1 Unlocking Success in Product Content Creation with Generative AI: What Strategies Have Yielded Results for You   

Hosted by; Emeka Nwosu - eCommerce Data Analyst, Amyris 

Table #2 Now Trending: Discussing the Latest Trends In Marketplaces - Hosted by Rudy Abitbol – VP eCommerce & Digital Marketing, AMG Medical 

Table #3 Shaping The Ideal Digital Customer Experience For Your Site – Hosted by Mark Frenette - B2B Digital Commerce Manager, The Hershey Company 

Table #4 Omni-Channel & Merging Online Channel With Offline Channel To Create Untapped Value?  

Hosted By Scot Stein - Chief Information and Digital Officer, IEWC 

Table #5 Unlocking the Power of PIM: Best Practices for Effective Implementation  

Hosted by Howard Blumenthal - Director, eCommerce and PIM, Motion Industries

Emeka Nwosu

Associate Manager - Marketing Analytics
Altria

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Rudy Abitbol

VP, eCommerce & Digital Marketing
AMG Medical

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Mark Frenette

B2B Digital Commerce Manager
The Hershey Company

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Scot Stein

Chief Information & Digital Officer
IEWC

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Howard Blumenthal

Director, eCommerce and PIM
Motion Industries

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Join us for some DAM good margaritas. PIMagine the fun! 

The PXM experts from Ntara are hosting an invitation-only event where attendees get to sample a variety of delicious margaritas. You’ve been networking and learning so hard all week—you deserve this! 

In this one-hour session, you’ll taste several margarita flavors and gain some tequila knowledge so you can recreate the fun at home.