B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Paul McAleer

Head of Experience TMG

Paul McAleer is the Head of Experience at TMG. Paul is an award-winning leader in the digital customer experience space, a recognized repeat speaker at conferences including SXSW, and a change agent who helps organizations achieve audacious goals through thoughtful, beautiful experiences.Paul established and successfully scaled the content strategy practice at Bounteous, a national digital agency; and, the work they led for 3M’s intranet while at Rightpoint was recognized as a 10 Best Intranet in 2019 by Nielsen/Norman Group. Other notable clients include JPMorgan Chase, GE Digital, J.R. Simplot, Orbitz, Expedia, and UnitedHealthcare. In addition, Paul is a fierce advocate for diversity in the digital experience field; Paul co-created the Diversity & Inclusion practice at Rightpoint, and nurtured the development of ERGs at Bounteous.Paul is a lauded speaker and author. They’ve taken the stage for repeat performances at SXSW Interactive and WebVisions, and was a featured speaker at Design & Content, World IA Day Chicago, and CreativeMornings Denver. Paul was also the organizer for World IA Day Denver in 2019 and 2020. Paul's thought leadership has been featured in Canvas8’s annual Consumer Trends Expert Outlook and the digital publication UX Matters.A graduate of Columbia College Chicago, Paul resides in Colorado.

Tuesday, May 7, 2024: Day Two

2:50 PM PANEL: Reimagining B2B: Leveraging B2C Tactics for Enhanced Outcomes

In this comprehensive panel discussion, we explore how B2B can undergo a profound transformation by incorporating B2C-inspired strategies. Our expert panelists will cover a range of topics, including understanding the buyer's journey, educating without selling, personalization and relationship building, omnichannel engagement, and creating memorable experiences.

  • Embracing a consumer-centric approach can enhance B2B marketing by focusing on providing value, education, and meaningful interactions throughout the buyer's journey.
  • Understanding the different stages of the buyer's journey – awareness, consideration, and decision – allows B2B marketers to tailor content and engagement strategies effectively.
  • By prioritizing education and information over sales pressure, B2B companies can build trust and credibility with their audience, ultimately leading to greater results.

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda