Dustin Trout

Founder / CEO Rise. Grind. Repeat. Podcast

With an extensive 13-year tenure in the digital marketing sector, my expertise has been profoundly shaped by a passion for media buying and analytics, specifically within the B2B landscape. Understanding the unique challenges and opportunities B2B marketers face, I've dedicated myself to mastering strategies that drive meaningful engagement and deliver tangible results. My commitment extends beyond professional achievement; I am eager to share this wealth of knowledge with fellow B2B marketers. By fostering a community of learning and innovation, I aim to empower you with insights that can significantly enhance your strategies, ultimately impacting your business outcomes and contributing to generational change within your organizations. Let's harness the power of digital marketing together to create lasting value and transform our industry's future.

Tuesday, May 7, 2024: Day Two

4:05 PM Case Study: Programmatic Perfection: How to Boost Brand Safety and Reduce Wasted Ad Spend

The average advertiser contends with a disheartening reality: according to MOAT, 40% of ads never reach their audience - yet you still pay for them. NSI's team achieved a remarkable 4% IVT (Invalid Traffic %) and a 99.8% Brand Safety score, setting a new standard well above the 75% industry benchmark. Their secret? A quiver of strategies encompassing strict publisher governance, advanced analytics, and an unwavering focus on ad placement precision. The session will delve into these methodologies that not only bolster brand safety but also dramatically reduce the financial drain of fraud and bots. If programmatic advertising is a part of your strategy, this session promises to be an invaluable asset, equipping you with the tools and hacks to optimize your ad spend and ensure your brand's safety online.

Check out the incredible speaker line-up to see who will be joining Dustin.

Download The Latest Agenda