Steve Mierop

With the advent of ChatGPT and other AI applications impacting the B2B marketplace, commerce professionals are wondering what actions they should be taking.   

There is good reason to be excited about the potential for generative AI to transform the customer experience, however it’s extremely important to see through the noise in order to avoid pitfalls when experimenting with and adopting new technologies. 

How has your organization applied or is considering applying generative AI? 

Which applications of AI technology make the most sense now, and which should be ignored? 

How can generative AI really accelerate your efforts in customer and employee experiences?  

How can Generative AI enhance your Search and Browse experience on your website?