In this trend report, WBR Insights identifies key internal strategies and investments that are shaping successful B2B content marketing strategies in 2020.
Avoid lagging behind on customer-experience index rating and refine your core business strategies with customer-centric approach to create better values.
AI is one of the most popular buzzwords in B2B marketing, but not all marketers are bridging the gap between its potential and its best practices. Successful companies are laying a foundation with internal education, embedding knowledge about AI and using AI to increase their marketing effectiveness.