Bill Mortimer is the Digital Marketing leader for Sonepar USA, the largest distributor of lighting, electrical and safety products in the United States. With nearly 15 years of experience in B2B eCommerce, Bill brings passion and professionalism to his role. His keen interest in the field allows him to conceive, develop and execute diverse Digital Marketing visions. In his current role, Bill is heavily focused on Email Marketing to drive engagement with customers and other stakeholders. Featuring a heavy dose of A/B testing, automated trigger-based emails, and deep dives into reporting, Sonepar’s email program is a prime area of focus and growth for the company. Bill graduated with a degree in Marketing from Bentley University, with minors in History and Philosophy: Ethics & Corporate Responsibility. Born and raised in Boston, Bill is always down for a chat about Digital Marketing or any of the Boston sports teams. He currently resides in Charleston, South Carolina with his family.