Brandon Gracey

Our roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10-15 of your peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 30-minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in. 

Table 1 - Onboard with Ease: Using AI to Standardize and Enrich your Product Content

Eric Hills – CEO, WrangleWorks

Howard Blumenthal - Director, eCommerce and PIM, Motion Industries

Table 2 - The Amazing Commerce Race: B2B Ecomm in 2024 Insights and Trivia – Win a Meta Quest 3!

Carlos Manalo - Co-founder and Co-CEO, The Office of Experience

Table 3 - The Rise Of Standardized Product Content: Navigating ETIM, ECLASS, and Beyond!

Stefan Ahrens, VP of Sales Americas, Productsup

Table 4 How Modernizing AR Can Drive Growth & Efficiency

Kevin Sontgerath - B2B Payment Partnerships, Capital One Trade Credit

Patrick Lenihan - Director, Technology and B2B Payments, Capital One Trade Credit 

Table 5 - B2B ecommerce in the next 3-5 years - AI & other practical strategies for unlocking growth

Elisabeth Clark - Senior Manager Web Strategy and Experience, Lippert

Martin Hjalm - Commercial Director, Vaimo

Table 6 –

(first rotation) Navigating Digital Transformation: Bridging the Gap in B2B Sales

(second rotation) From Trends to Trust: How to Leverage AI-Powered Pricing

Hosted by Jerome Cahuzac - Principal Smart CPQ, PROS

Table 7 - Martech Capability Scoring Model – Strategies for Tools, People, and Process Needed to Realize Value - Richard Gatewood – Global VP of Digital Solution, iCrossing

Table 8 - Product experience: Driving growth and personalization through your catalog

Simon Robillard, Vice-President, O2 Commerce

Table 9 - Omni-channel B2B: Stop running your B2B ecommerce from your ERP 

Hosted by Brandon Gracey -Director, Enterprise Sales, Shopify

Table 10 Strategies for AI in B2B

Hosted by Aaron Schubert, Senior Director, Product Management, Salesforce & Vickie Holtmeier, SVP Sales, Salesforce 

In the ever-evolving landscape of eCommerce, a transformational shift is underway. Changes in consumer purchasing behavior are cascading into the B2B realm, prompting businesses to adapt. Simultaneously, disruptive technologies and novel business paradigms threaten to reshape entire industries. Navigating this dynamic terrain, manufacturers and distributors must orchestrate a strategic digital symphony to stay in the competitive spotlight. 

• Discovering Varied Strategies: Pondering the Prospects and Pitfalls in Manufacturers' and Distributors' Digital Advancements
• Unveiling the Marketplace Mirage: Illuminating the Path to Crafting an Expandable Digital Enterprise, Enlarging Customer Outreach, and Gleaning Invaluable Customer Insights
• The Blueprint for Marketplace Mastery: Crafting Irresistible Digital Offerings and Forging an Expedition into Uncharted Customer Understanding