Claude Lamoureux

Executive Vice-President & General Manager nventive

As nventive’s Executive Vice-President and General Director, Claude Lamoureux is at the forefront of B2B innovation, implementing bold and results-driven strategies. With over two decades in executive roles in general management and strategic planning, he tackles business management and digital transformation challenges in multiple fields, such as software development, marketing, media, and martech. He has experience in small and large organizations, working with a wide range of industries (B2B and B2C) across North American markets, as well as extensive experience with cross-platform strategies, technology, data, and conversion marketing. Claude Lamoureux has also shared his expertise as a coach, lecturer, and public speaker for over 10 years.

Monday, May 6, 2024: Day One

11:50 AM Workshop 4: The Power of Self-Serve Workshop: Navigating Client Relation Complexity Through Digitalization

Looking to gain competitive advantages, fortify relationships, and simplify your business's sales cycle through digital innovation? Dive into 'The Power of Self-Serve' workshop where we'll bridge the gap between the complexity of business rules and the challenges of client expectation.

This workshop offers manufacturing organizations a chance to discover best practices, and join empowering discussions on self-serve digitalization through the lens of nventive's longtime partner, Hadrian & Zurn Elkay Water Solutions . See how a tool well developed can increase satisfaction while transforming your sales force into heroes.

Check out the incredible speaker line-up to see who will be joining Claude.

Download The Latest Agenda