B2B Chicago 2025
April 28 - 30, 2025
Chicago Marriott Downtown
Day Three – Wednesday, May 3, 2023
Theme: Growing Your eCommerce: Actionable Ideas To Increase Your Sales
7:45 am - 8:25 am
B2Breakfast
8:30 am - 8:40 am
Opening Remarks
Ryan Kulp -
Program Director,
B2B Online
8:40 am - 9:20 am
Keynote Panel: How To Prioritize & Strategize Digital Technology To Support Your Business Needs
Gene Parker -
VP, Digital Products & Services,
Novant Health
Violaine Cola -
Strategic Partnership Marketing Director,
Schneider Electric
Stefen C. Connell -
Senior Manager, eCommerce Portfolio & Strategy,
Boeing
Anish Sharan -
Head of Digital Transformation,
Pritzker Private Capital
With the rise in technology, it is important to prioritize and strategize digital initiatives that will support your business needs. There are many ways you can go about this! B2B eCommerce shaping customer expectations through compelling content or delivering on enhanced experiences by structuring teams with sales/marketing alignment; value through Data analysis provides insight into what consumers want so businesses know how best reach out to them specifically tailored towards their interests making contact seem less like an interruption but more natural conversation between two parties who share common goalsB2B eCommerce shaping customer expectation.
- Structuring success with Digital
- Data driven decisions for your business
- Understanding what is vital to have; tech that REALLY is amazing
9:20 am - 9:40 am
Presentation: How To Win (And Not Lose) In B2B Commerce
Evan Klein -
Chief Executive Officer,
Zaelab
Evan Klein, CEO of Zaelab a shares best practices to build a winning B2B Commerce business. This session shares insights and lessons learned from organizations including General Electric, ABB, and Milwaukee Tools.
9:40 am - 9:50 am
Transit Time
9:50 am - 11:00 am
Working Groups – Hands On Engagement With Your Peers
Bonnie Bergkessel -
Senior Director of Marketing & eCommerce,
EIS
Gireesh Sahukar -
VP, Digital,
Dawn Foods
Mike Callahan -
Director, Digital Delivery,
Dawn Foods
Miriam Metcalfe -
Marketing Manager, Americas,
Dormer Pramet
Mike Connors -
CEO,
Bulbs.com
Ben Whitmer -
Director, Digital Customer Experience,
Kennametal
Deirdre Peters -
Global eCommerce Manager,
Boston Scientific
Michelle Sweetwood -
Lead Director, B2B Brand and Content Strategy,
CVS
Attendees will break into these working group sessions, facilitated by executive, who will guide the group toward crafting an action plan of ideas that you can implement immediately to begin getting results once back in the office. Each group is limited to 30 participants to ensure practical takeaways and audience engagement.
***Please note this is a ~70-minute facilitated workshop, with the following format (you will NOT be in the main room on stage, rather a small breakout room with NO PowerPoint access) 5–10-minute introductions. Facilitators will have access to a whiteboard.
1A - Team B2Building: Building A Successful Team
Hosted by: Deirdre Peters - Global eCommerce Manager, Boston Scientific
2A - Content is King: Creating Content To Generate Revenue
Hosted by
Bonnie Bergkessel, Senior Director of Marketing & eCommerce, EIS
Michelle Sweetwood – Lead Director, B2B Brand and Content Strategy, CVS Health
3A - B2B Digital Transformation; Benchmarking Roadmaps
Hosted by
Gireesh Sahukar – VP Digital, Dawn Foods
Mike Callahan – Director, Digital Delivery, Dawn Foods
4A - Aligning Sales & Marketing To Work As One
Hosted by
Miriam Metcalfe – Marketing Manager, Americas, Dormer Pramet
Mike Connors – CEO, Bulbs.com
5A - Improving Organic Search Improves User Experience; Top Tips To Close SEO Gaps.
Hosted by
Ben Whitmer - Director, Digital Customer Experience, Kennametal
11:00 am - 11:20 am
Morning Break in Foyer
11:25 am - 12:35 pm
Workshops – Hands On Engagement With Your Peers
Steven Nghe -
Head of Marketing & Communications,
Kloeckner Metals (North America)
Violaine Cola -
Strategic Partnership Marketing Director,
Schneider Electric
Virginia McCoy -
Marketing Communications Manager,
H.B. Fuller
Natalie Spira -
Acquisition Marketing Manager,
Kloeckner Metals Corporation
Russell Scherwin -
President B2B Tracks and Director Facilitation,
Force Management
Fauzia (Foz) Saeed -
Formerly Director Analytics & Competitive & Market Insight,
Thermo Fisher Scientific
Attendees will break into these workshop sessions, facilitated by an executive, who will guide the group toward crafting an action plan of five ideas that you can implement immediately to begin getting results once back in the office. Each group is limited to 30 participants to ensure practical takeaways and audience engagement.
***Please note this is a ~70-minute facilitated workshop, with the following format (you will NOT be in the main room on stage, rather a small breakout room with NO PowerPoint access) 5–10-minute introductions. Facilitators will have access to a whiteboard.
1B - DE&I In Digital; Actions To Make A Diversity Plan
Hosted By: Fauzia (Foz) Saeed – Formerly Director Analytics & Competitive & Market Insight, Thermo Fisher Scientific
2B - Creating a Loyalty Program For Your Current Direct Reports/Departments
Hosted By: Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation
Natalie Spira - Acquisition Marketing Manager, Kloeckner Metals Corporation
3B - Building An Account Based Marketing Program From The Ground Up; Benchmarking Your Process & Developing A Roadmap
Hosted by Violaine Cola - Strategic Partnership Marketing Director, Schneider Electric
4B - Marketing on a Dime: Making Change with a Limited Budget
Hosted by Virginia McCoy - Marketing Communications Manager, H.B. Fuller
5B - Telling Your Brand’s Story: Power Your Go-To-Market With Compelling, Differentiated Messaging (with special guest, chatGPT)
Hosted by Russell Scherwin, President B2B Tracks and Director Facilitation, Force Management - ChatGPT, Special Assistant
Fauzia (Foz) Saeed
Formerly Director Analytics & Competitive & Market InsightThermo Fisher Scientific
12:40 pm - 1:50 pm
Lunch & Roundtables
Ben Potgeter -
CMO,
ETNA Supply
Shelly Cammish -
Sr. Director of B2B E-Commerce,
Dal-Tile Corporation
Zach Everett -
Senior PPC Analyst/eCommerce Team Lead,
SmartSites
These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. Priority seating for Manufacturers And Distributors.
- Tips & Tricks For Personalized Commerce: Hosted by Ben Potgeter – CMO, ETNA Supply
- Let’s get Personal; Ways to personalize and relate to your customer: Hosted by Shelly Cammish - Sr. Director of B2B E-Commerce, Dal-Tile Corporation
- Modernizing B2B Google Ads Accounts for 2023 - Zach Everett - Senior PPC Analyst / eCommerce Team Lead, SmartSites
- Women in b2b Roundtable discussion
- The Value of a Global Content Strategy
- Practical Use For Chat GPT & Other Tools; Good Thing, or A Bad Thing?
- Marketing Automation; Exchanging Ideas On Automation Trends
