Day One – Monday, May 1, 2023

If interested, contact vince.esposito@wbresearch.com

Alice Deng

Co-founder & Chief Product Officer
Slope

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We know that Manufacturers & Distributors who deliver a unified customer experience are better equipped than their competition.  

During this lunch discussion, RDA will discuss three distinct strategies that will support simplifying and lowering the total cost of ownership of digital experience platforms

Chad Solomonson

Chief Customer Officer
RDA

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Invite Only 

Allen Bonde

CMO
TreviPay

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Invite Only 

eCommerce is evolving. Consumer buying behavior is changing, and those changes are rippling out to the B2B world. Increasingly, business buyers are seeking the same kind of purchasing experiences they have as consumers: easier, faster, and more convenient. At the same time, new technologies and business models are emerging that are threatening to upend whole categories of businesses. In response, manufacturers and distributors must develop the right digital strategy while also moving quickly to remain competitive. 

• The opportunities and challenges of different strategies that manufacturers and distributors are using to accelerating digital maturity 
• How the marketplace model can help manufacturers and distributors create a more scalable digital business, reach new customers, and gain valuable customer data 
• The marketplace strategies to create compelling digital offerings and access new levels of customer insight 

Billy Hanes

VP
Hanes Supply Inc

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Eric Brother

Director of eCommerce
Sofidel

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Marta Dalton

VP, Data Analytics & Customer Insights
Amyris

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Beth Mooney

Head of Digital Marketing & eCommerce
Dana Incorporated

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Andrej Maihorn

VP, NA GTM & Industry Solutions
Spryker

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After many years spent mapping out the lighting supply chain, Mel Interiano, Founder and Head of Strategy at ElectraPhi, is building a marketplace to digitize and automate these processes— and transform the global lighting industry as we know it. Mel will join Ryan Lee, Founder and CEO of Nautical Commerce, to share how they’re approaching marketplace development and what they’ve learned along the way. In their engaging discussion, Ryan and Mel will cover:

• The biggest challenges for launching a marketplace
• Why and how to take a phased approach
• What to consider when investing in your tech stack

Ryan Lee

Founder and CEO
Nautical Commerce

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Consumer behavior and preferences have changed dramatically in recent years, driven by technology. Expectations around the purchasing process have been forever altered, and business buyers are increasingly seeking more consumer-like experiences. The modern buyer doesn’t want to wait days or weeks for a product; they want it now. They also don’t want to have to search through multiple websites or contact multiple suppliers to find what they need. The rise of eCommerce and b2b marketplaces has made it easier than ever for buyers to find the products they need from a single source. As a result, manufacturers and distributors who can’t keep up with the changing landscape are at risk of being left behind. Commerce is changing, and those who don’t adapt will be left behind. To stay ahead of the curve, manufacturers and distributors need to develop a digital strategy that meets the needs of the modern buyer. Commerce is evolving, and those who don’t adapt will be left behind. 

• Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers 
• Understanding the impact of COVID-19 on marketplaces, including fulfilment 
• Selecting the right partners to operationalize a marketplace 
• Managing and controlling your customer experience in a marketplace environment  
• Identifying marketplace opportunities as an entry point for global expansion 

Adrienne Hartman

VP, eCommerce & Campaign Sales
J.J. Keller & Associates Inc

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In today’s Content Commerce landscape, the customer experience is key. In order to keep up with the competition, it is essential to serve the right content at the right time. In a B2B environment, this means segmentation and a strong metadata strategy along the path to personalization. Panelists will discuss how to get started with personalization to gain competitive advantage. 

• Identifying the right level of customer personalization to have in a B2B environment 
• What types of content work best in a Commerce context?  
• How can you ensure that your content is discoverable and engaging?  
• What are some effective ways to personalize Commerce content?  
• By the end of the panel discussion, attendees should have a better understanding of how to get started with personalization in order to create a more relevant and engaging customer experience. 
• Martech Must Haves  

Kyle Hilbrenner

Digital Sales PARTner
Parts Town

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Jesse Lazarus

Chief Process and Innovation Officer
Kravet Inc.

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Shelly Cammish

Sr. Director of B2B E-Commerce
Dal-Tile Corporation

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Jon Reily

SVP Commerce Center of Excellence
Bounteous

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The term “personalization” gets thrown around a lot these days. Too often, however, conversations on the topic are lost in high-level conceptual thinking that sounds great but can be hard to boil down to something practical that B2B buyers will benefit from.

In this breakout session, we will discuss specific tactics that companies are using to bring personalization to B2B in ways that solve the unique nature of an industry where the customer is often *not* a person, the products can be complicated and unfamiliar, digital merchandising is an entirely new concept, and “trends” are measured in months (or year) instead of days. We will talk about how segmenting your buyer base can accelerate the differentiation of a digital experience online and take yours to the next level that will not only convince existing customers to buy more online, but to attract new digitally-native buyers as they expand their proportion of buyers.  

Jason Hein

Principal Product Marketer
Bloomreach

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Commerce today is changing at a rapid pace. B2b companies are looking for new ways to get in front of their customers and offer them personalized experiences that Commerce that meet their needs. Digital marketing is one way that b2b businesses are using to reach their customers. Current customers can sometimes take existing providers for granted when they’re considering options for Commerce, but by utilizing digital marketing techniques, businesses can better get in front of potential new customers and show off how they’re the best option. Digital marketing techniques allow businesses to easily target potential customers through SEO keywords, retargeting ads, and more. By utilizing these digital marketing tools, businesses can reach more potential customers than ever before. 

Jamie Samide

VP, Marketing
Beacon Building Products

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Content and PIM are two of the greatest tools to help engage customers and get them captivated on the site for repeat purchasing. What are best practices on how to use PIM effectively? How can PIM help to organize data better on the backend? How can you leverage it to learn what truly moves the needle for customers? Experienced PIM users will shed light now how to get the most out of PIM to increase conversions, including: 

• Benchmark with peers where their digital self is at in 2022. 
• Moving customers through the funnel and into the flow of site easily to engage and convert them 
• Targeting customers differently and providing different products depending on their preferences 
• Examining your success metrics, including conversion rates, revenue per visitor and engagement levels 
• Automation that can be  
• Optimizing your configurator experience to identify the optimal number of products to show customers 
• Testing and reiterating constantly to avoid missing any opportunities 

Raman Rao Venket

Director, Digital Strategy & eCommerce
Boeing

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Miriam Metcalfe

Marketing Manager, Americas
Dormer Pramet

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Mike Milburn

Co-Founder/Co-CEO
Pimly

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Alex Kolesnichenko

Partner/Managing Director
Forte DGTL

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Mark Kochert

Head of Client Success - Americas
EnFuse Solutions

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How is B2C commerce influencing B2B digital efforts? Optimizely will summarize how B2B brands are accelerating their investment in personalization, customer experience, and self-service to reach today's digital-first buyers while transforming offline sales to a scalable, intuitive omnichannel experience. Additionally, we'll share key customer success stories from brands using Optimizely's Configured Commerce platform to set precedent in B2B commerce results

Andres De La Rosa

Senior Product Marketing Manager
Optimizely

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This session will involve courageous marketing to get executive buy-in, have tough conversations with agencies, and ensure you get the metrics that matter for digital marketing excellence. I will discuss how I drove $4MM in incremental sales over PY using a combination of creative tactics focused on the customer

Shermika Dunner

Senior Manager, Customer & Channel Marketing
Kimberly-Clark

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Mark Kochert

Head of Client Success - Americas
EnFuse Solutions

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Invite Only

Invite Only 

Jason Hein

Principal Product Marketer
Bloomreach

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Invite Only

Andrej Maihorn

VP, NA GTM & Industry Solutions
Spryker

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The relationship between distributor and manufacturer is a crucial element in the success of any B2B organization. In this session, we’ll take an inside look at how digital transformation can be effectively influenced by working with your partners to drive it themselves—and what you need from them along those seams so that everyone wins together! 

• Influencing partners to drive digital transformation effectively  
• Looking at the ways in which your partners are an extension of your sales force  
• Strengthening partnerships to overcome market fragmentation 

Arica Christman

Senior Manager B2B Digital Commerce & On Demand
The Hershey’s Company

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Kevin Reilly

Director Global eCommerce & Channel
3M Health Care

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Derek Dafoe

Executive Vice President, Marketing & Sales USA
Sofidel America

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Mike Connors

CEO
Bulbs.com

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Boris Lokschin

co-CEO and co-Founder
Spryker

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Michael Harvey, CTO of leading digital experience agency Corra, will explain composable commerce, how it relates to headless architecture and fits into the natural evolution of computing in a simple manner anyone can understand – without the jargon or the hype.

Michael Harvey

Chief Technology Officer
Corra

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B2B digital experiences should look more like B2C experiences – personal and relevant to the buyer so they see what’s right for them. However, B2B buyers, unlike B2C buyers, are on the job – they need to get in, get out, and get on with their day. It has to be easy. During the talk, Mike will discuss why it’s so important to deliver personalized experiences, how much it could be worth to your business, how he’s doing it at Breakthru Beverage Group, and how to accomplish it for B2B companies of all shapes and sizes

Mike Boswell

VP, Digital and eCommerce
Breakthru Beverage Group

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Businesses are under constant pressure to impress their customers with not only the products they offer but also the service and support they provide. A key component of any content strategy is understanding your audience and catering the content you create to them. This means going beyond simply addressing their pain points; you need to personalize the content to each individual buyer. Organizations are under pressure to create fresh content constantly that demonstrates knowledge and leadership in the field. Find out key components for a content strategy that engages your audience, including: 

• How do we continuously up our game in content in a now content-heavy marketplace (everything is content! 
• Determining whether you need to develop content in-house or outsource 
• Building authority with content you’ve created and shared and demonstrating expertise to your customers and prospects 
• Understanding your customer, creating content you know they will consume 
• Positioning content for a diverse group of customers  
• Determining a reuse and repurposing strategy for your content 

Jon Reily

SVP Commerce Center of Excellence
Bounteous

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Michelle Sweetwood

Lead Director, B2B Brand and Content Strategy
CVS

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Bonnie Bergkessel

Senior Director of Marketing & eCommerce
EIS

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Jennie Stenback

Director of Marketing
Shippers Supply Inc

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Dana Weber

Global Director, Digital Marketing
Translations.com

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Future-Proofing E-Commerce with Advanced Configuration: How CORT leverages best-of-breed headless tech to sell more 

In today's digital age, businesses must adapt to the ever-changing landscape of eCommerce to remain competitive. That's why CORT partnered with Logik.io to drive their digital transformation journey, enhance their eCommerce experience, and increase revenue growth. During this 20-minute live speaking session, we will dive deeper into the specifics of our partnership and discuss how Logik.io's solutions transformed the way end-users interact with cort.com. 

We will discuss the unique challenges that CORT faced in their B2B eCommerce digital transformation journey, such as complex pricing models, customized product catalogs, and multi-tiered approvals. We will examine how Logik.io's solutions addressed these challenges and created a seamless eCommerce experience for B2B customers. 

• The importance of leveraging best-of-breed headless tools in B2B eCommerce to remain competitive and meet customer expectations. 
• The unique challenges B2B eCommerce faces with moderate to complex configuration needs, and how Logik.io's solutions address these challenges. 
• The positive impact of a successful B2B eCommerce digital transformation journey on revenue growth, customer satisfaction, and retention. 

Christopher Shutts

CEO & Co-Founder
Logik.io

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Caton Brown

Vice President Product & Project Management
Cort

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Personalization in B2C is all about serving up ideal content and related products for quick conversions. But with B2B, the consideration phase is typically much longer, more people are involved in the decision, and purchases are evaluated longer. So, how can you use data to personalize the B2B experience and optimize the buying journey? 

• Leverage your customer data 
• Inform decisions based on customer lifetime value 
• Increase your revenue and grow your digital business 

Michael Trout

Manager, Digital Partner Efficiency
Valvoline Global

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The power of B2B Marketing is in connecting the dots. The goal should be to standardize and meet business objectives by using this powerful form of communication, as it can help you reach your goals more efficiently than ever before! This panel discussion will explore:  

• Simplifying Business Objectives & Connecting Marketing & Sales 
• Communicating With Stakeholders 
• Process & Roll out To Create Success 
• Martech stack to enable the connections and tracking. 
• Repetition!  

Liliana Torres

Global Head of Marketing
ABB Electrification- Services Division

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Gregg Walker

Vice President, eCommerce
Bulbs.com

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Mark Kochert

Head of Client Success - Americas
EnFuse Solutions

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Alka Vallabh

Director of Ecommerce and Digital Marketing
Thermo Fisher Scientific

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How to use key market data around Product, Business & Customer to enhance customer experience, market penetration and positively impact key business KPIs

Saurabh Sharma

Global Practice Head Market Intelligence
eClerx

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Ragi Ravi

Sr. Director - Strategic Pricing | Merchandising Analytics
Zoro US

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As businesses look to b2b ecommerce and digital marketing for sales growth and success, there is a growing call for more sustainable practices throughout all stages of the process. Elevate Packaging is a leader in packaging and adhesive labels, and has built a winning formula for achieving success in this space. In this presentation, you’ll listen to President and Founder, Richer Cohen, discuss the impact of compostable packing in b2b, the benefits of doing so, and understand how you can start to think of ways to incorporate sustainability in b2b. 

Rich Cohen

President and Founder
Elevate Packaging, Inc

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