Digital transformations are picking up steam, but market changes are happening even more rapidly. From transparency of data, to the impacts of marketplaces and Amazon, there many things keeping CMOs up at night. In this all new format, Darren Taylor, Chief Marketing Officer, MORSCO and part-time stand-up comic will share what’s on his mind. Bringing the spirit of Second City, expect laughs, commiseration and how-tos! Darren will explore how to get ahead of non-traditional competitors coming after your market share, including:
• Mapping out where your business is now and where you see the future going with the rise of personalization, automation, disruptions in delivery and more
• Examining global growth opportunities as you scale your digital business
• Devising a growth strategy that evaluates trends without being reactive
Darren Taylor
CMO
MORSCO - an Advent International Investment