B2B Online 2019

April 29 - May 01, 2019

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B2B Online Blog

At B2B Online, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular articles and infographics.

The Next Generation of B2B Purchasing

B2B salespeople continue to use traditional methods of selling, such as engaging buyers via phone calls or even face to face. But time has become a constraint for buyers, and new digital purchasing channels have emerged to speed up the buying process. In this report, we explore the B2B buyer demand for those digital channels versus traditional channels.

How B2B Sales Teams Improve Customer Relationships in Connected Environments

In this study, we analyze industry pain points and directly consult B2B sales leaders to understand how they are approaching their digital transformations. Then, we uncover how the direct attention of salespeople will remain relevant in a complex, technology-driven sales environment.

How Hewlett Packard is Using B2C Techniques to Build B2B Strategy

B2B and B2C marketing strategies are often quite different. However, Hewlett Packard (HP) is bucking the trend with an innovative B2B multichannel marketing strategy.

How SupplyHouse.com Created an Award Winning B2B Content Strategy

Content marketing is the cornerstone of any modern company's strategy, and SupplyHouse.com is plumbing new depths with theirs.

How North Coast Electric and B2X Partners are Building a Community of B2B Success Stories

You can't afford to customize your e-commerce platform until you know what you should be customizing according to your expected return on investment.

Elevate & PURE Have A Strategy To Battle 'Greenwashing' in B2B Packaging & Labeling Industry

Elevate & PURE are using their digital presence to fight back against 'Greenwashing', when companies make misleading claims about the sustainability or eco-friendliness of their products or packaging.

How GE is Using IoT and AI to Lift Inspection Services into the Stratosphere

When it comes to industrial inspections, the minutest attention to detail could make all the difference.

Embracing Mobile Technology in B2B

How to do it right, when most do it wrong.

Tema Frank Explores Digital Marketing and the Customer Experience

We get her thoughts on the changing digital world and customer experience model, and what that means for the future of B2B.

How to Avoid Getting Lost in the B2B e-Commerce Crowd

ThruleConnect's strategy to differentiate from the competition.