B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Gurpreet Singh


Director, eCommerce and CRM Systems
Omega Engineering Inc.

Day Two: Revolutionizing the Customer Experience


5:20 PM Lightning Round Panel: The A to Z of Conducting Successful Tests

Much like scientists testing hypotheses in a lab, marketers must test digital approaches to make sure desired results are achieved. What should you be testing and why? How can testing help improve website design and ultimately increase conversions? Learn the ins and outs of testing from marketers who will help you to ace your next round of tests, including:
  • Knowing when to use multivariate testing versus A/B
  • Leveraging results to create a better customer experience
  • Reporting results internally
  • Testing one feature at a time to improve the buying journey

Day Three: Prepping for the Future of Digital


2:15 PM CASE STUDY: Leveraging CPQ Solutions Across the Enterprise to Optimize Experiences

When it comes to technical products in a B2B environment, manufacturers and distributors are often helping customers to build solutions in a consultative manner, frequently over the phone. Gurpreet Singh, Director, eCommerce and CRM Systems for Omega Engineering Inc. has taken the experience of phone consultations with engineers to the digital realm, offering a visual way for customers to better interact with the product and customize solutions to meet their needs. 
Find out lessons learned, including:

• Mapping out pricing across all channels to implement CPQ
• Managing configurators and integration within the ERP system 
• Empowering channel partners and the sales force with tools for swift complex configurations
• Enabling guided selling to improve customer experience


Check out the incredible speaker line-up to see who will be joining Gurpreet.

Download The Latest Agenda