Anirban Bhaumik

Poor product data is one of the biggest hidden barriers to B2B eCommerce success. This session unpacks practical strategies for improving data quality, consistency, and scalability—so your digital channels can perform at their full potential.

• Identify the most common product data issues that hinder eCommerce performance

• Establish data governance frameworks to ensure accuracy and consistency across channels

• Unify fragmented product information from multiple systems and sources

• Implement tools like PIM (Product Information Management) to streamline operations