April 29 - May 01, 2019
Chicago Marriott Downtown
Chief Marketing Officer
Day One: Capitalizing on Growth Through Digital Innovation
4:40 PM Case Study: Growing Digital Revenues By Combining e-Commerce & Account Management With AI Drive Personalization
B2B buyers are now digitally mature; they’ve been shaped by the B2C world around them and they’ve brought those expectations into their B2B life. So why don’t B2B digital experiences live up to B2C experiences? Endless catalogs, nuanced contractual requirements, multiple buyers, account management and complex buying processes make the self-service digital experience remit difficult to live up to. B2B leaders are turning to personalization to simplify, guide, and differentiate. Come learn how B2B companies are using personalization technologies to create superior ecommerce buyer experiences.